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Associate Director, Social Content & Engagement Strategist
Razorfish
Chicago, IL, United States
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Description
The future is infinitely wide and begging to be reimagined and SapientRazorfish is looking for people who have the courage to make their dent in what has always been. If you have an optimism that says there is no limit to what we can achieve in a time inviting those with vision to shake things up, then we should talk. Our work is fueled by connected thinking, challenging boundaries, and the power of digital redefining a connected world. Our people thrive because of the belief that it’s both our privilege and responsibility to usher our clients and the world into what is next. We’re seeking those who question the status quo and want to reimagine the way the world works while realizing a smarter way for business to help – all in service of improving the daily lives of people, the world, your career. Next_reimagined.
Associate Director Social Content & Engagement Strategist
Job Description:
We are seeking an entrepreneurial Associate Director, Social Content & Engagement Strategist to join our rapidly growing Social Media team. The Associate Director acts as the lead resource to develop and execute social influence marketing programs on behalf of his or her assigned clients. The Associate Director works directly with the client and Razorfish teams to plan, execute and measure all aspects of social media programs. In addition, the role oversees social media account managers and coordinators who are responsible for program execution.
Responsibilities:
• Provide regular and consistent engagement with clients around all aspects of social programming including (and not limited to) social media channel management, content creation, digital public relations, promotions, partnerships, outreach initiatives, online events, etc.
• Develop and execute social programming strategies, plans and audits including content strategy, researching competitors and writing summaries
• Oversee and manage complex social media/digital projects through to implementation and measurement.
• Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise.
• Supervise and train junior level resources including social media account managers and coordinators. Work with junior staff to ensure daily, weekly and monthly goals are being met and exceeded.
• Collaborate closely with the media planning and search marketing / SEO teams to leverage digital advertising and organic/paid promotional activities where appropriate.
• Work with creative, UX, and technology teams to support social media asset development including social network pages, profiles, apps and widgets.
• Work closely with analytics teams to establish reporting goals, methodologies and deliverables.
• Support delivery management and client engagement in drafting proposals, budgets and timelines for client projects.
• Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
• Exhibit strong understanding of market and digital capabilities.
• Assist in business development activities such as contributing to RFP responses and proposals.
Qualifications:
• 5 to 7 years of social media and digital experience at a public relations/communications, interactive, advertising, or marketing agency.
• Strong digital communications and content development background
• Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics.
• Previous experience managing digital teams and programs or campaigns on sizeable pieces of business.
• Previous experience developing, managing and implementing online marketing, social media and word-of-mouth campaigns (including blogger/influencer programs); experience with online promotions, sweepstakes/contests and partnerships a plus.
• Experience integrating social media programming and communications across multiple platforms and channels.
• Superior written and verbal communication skills and ability to counsel clients' on online marketing issues and content strategies.
• Knowledge and experience with online issues/reputation management programming.
• Knowledge of web site development and platform builds, search engine optimization and search engine marketing fundamentals as well as mobile marketing.
• Ability to manage budgets and calculate program ROI.
• Excellent interpersonal and presentation skills.
• Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision.
This position is a full-time opportunity located in Chicago.
As part of our dedication to an inclusive and diverse workforce, SapientRazorfish US is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@sapient.com or you may call us at +1-617-621-0200.