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Director, Partner Growth
Sony Pictures
Culver City, CA, United States
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Director, Partner Growth - Sony Crackle
About Crackle
Crackle, a unit of Sony Pictures Television, is the leading ad-supported OTT network. We handpick the best movies and shows for our audience to enjoy anytime, anywhere. We are a global digital brand, with distribution in the U.S., Canada, Australia, and Latin America—available on mobile, tablets, game consoles, smart TVs, and every other possible deviceVisit Crackle’s site at www.crackle.com.
Who we’re looking for:
If you’re passionate about entertainment, technology, and building a global digital businesses; if you have the talent to drive measurable growth by thinking analytically and working collaboratively; if you possess a natural ability to visualize growth opportunities by leveraging analytics and earned promotions; if you enjoy building relationships with clients and developing partnerships; if you geek out on cutting-edge technology and learning about the latest content platforms -- we’re all ears.
What you’ll do:
As a leader in the organization, you will serve as the primary day-to-day liaison between our digital businesses and Sony Crackle and each of our exceptional device partners (PlayStation, XBox, Roku, Amazon, Apple, Google, etc.). Informed by quantitative analysis, you’ll work closely across all teams to develop and implement customized growth strategies, tailored to each individual partner’s goals to capture and maximize audience. You’ll identify and drive major business opportunities, and have a significant impact on the increase of our audience and revenue.
Through Consumer Analytics and Partner Growth, you’ll manage and execute programs, promotions, and placement of original and established network properties with our partners. You’ll use consumer marketing analytics to identify trends and insights, using specific tools and strategy for each platform. You’ll develop a profile, an audience growth plan, and a master roadmap from marketing opportunities to platform updates for each partner and communicate their goals internally, and further identify partnership opportunities to augment the Sony Crackle brand.
Through Account Management you’ll devise and execute promotion/earned programs and communications for the distribution partners, including all asset creation, A/B testing of content, and various other elements. You’ll develop systematic ways to track, manage, and communicate progress and requests, as well as any events or developments that would benefit Digital Networks and our partners.
Through Business Planning and Relationship Development you’ll work closely with our Distribution team to develop high-level strategic alignment with partners, developing programs on and off platform.And through Distribution you’ll lead new high impact initiatives by collaborating with other directors in Marketing, Ad Sales, Product, Engineering, and Ad Solutions to create cross-functional opportunities and present them to senior management. You’ll research trends, lead reporting and data analysis, and contribute to the global expansion of existing partnerships.
Why you’ll love it here:
1. Growth: At Sony Crackle and Digital Networks, we’re all about it. As the key conduit between the network and our partners, you will play an imperative role in expanding and strengthening our relationships, and by working across multiple verticals, you will have the opportunity to impact many aspects of the business. Your strategic thinking will shape the direction and continued success of the company, directly impact the decisions that influence our established user audience, and will help target and acquire new viewership, globally.
2. Leadership: You will witness a direct connection between your work and an optimization of the Sony’s Direct to Consumer experience. You will also have opportunities to face and solve unprecedented challenges and influence major agreements. We believe in recruiting quality candidates over quantity; you won’t simply engage with leaders, you’ll be one.
3. The best of both worlds: You’ll have the opportunity to shine in an established but innovative digital network, with a “hit-the-ground-running” feel and collaborative spirit of a start-up, combined with the force, visibility, and resources of a powerhouse studio behind you.
What you’ll bring to the table:
-Minimum of 4 years’ experience in Management Consulting, Partnerships, Business Development, and/or Marketing
-Bachelor’s degree (MBA/Advanced degree or international experience a huge plus)
-A love for numbers, detail and the quantitative
-Innovative and creative thinking- the ability to think strategically and “see the big picture.”
-A solution-oriented mindset and ability to propose creative resolutions to problems.
-Proven ability to establish and grow relationships with cross-functional peers.
-Exceptional leadership, communication and presentation skills.
-Flexibility, and an ability to work under tight deadlines and prioritize multiple projects under minimal supervision.
*Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
USA - Culver City - Studio Lot - Harry Cohn Bldg