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Sr. Marketing Specialist
Comcast
Denver, CO, United States
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Summary
Responsible for assisting Sales and Marketing management utilizing website, other communications and advertising to effectively present the Company's products and services to customers and prospects. Meets with appropriate Sales and Marketing colleagues to discuss communication needs. Researches and develops supporting marketing materials and presents recommendations to Marketing leadership or internal committee. Serves as a liaison to Salesforce and Sales Departments. Provides daily status of projects, deadlines, and performance to management. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as resource for colleagues with less experience.
Core Responsibilities
• Manages marketing automation platform and Salesforce integration/processes, Pardot or other marketing automation experience preferred.
• Assists in translating business needs into marketing operations process, providing insight, knowledge, and understanding of customers, products, and industries.
• Acts as a point of contact for questions on marketing automation, operations and market research.
• Provides leadership and oversight to lower-level Marketing Specialists.
• Helps create reporting to measure success of Marketing programs.
• Regularly works in our content management system to add/edit content on the website, familiarity with the Drupal platform is preferred.
• Regularly works in Microsoft Office, especially Excel and PowerPoint; experience with executive presentations.
• Regularly works within Google Analytics and other tools for reporting and data analysis.
• Budget management experience a plus.
• Researches industry news and competitors, compiling information into an internal newsletter.
• Researches, writes, and develops supporting marketing materials and presents recommendations to Marketing Manager or internal committee.
• Reviews literature pertaining to the current marketing project and previous marketing materials used in the assignment area.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Education Level
• Bachelors Degree or Equivalent
Field of Study
• Marketing or similar
Certifications
• None required
Years of Experience
• Generally requires 5-7 years related experience
Compliance
Comcast is an EEO/AA/Drug Free Workplace.
Disclaimer
The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an EOE/Veterans/Disabled/LGBT employer