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Analyst
ZenithOptimedia
New York, NY, United States
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Company Description
WHY YOU WANT TO WORK AT SPARK FOUNDRY
Let’s be honest –in this industry, sometimes we complicate things that should be simple. Here is the bottom line:we want YOU to join us if you are truly passionate about guiding marketers on how to best connect their brands with people. It doesn’t get much simpler than that.At Spark Foundry, we have a unique approach and provide the support tohelp you do this. In fact, our approach is built on creating the space for ideas that lead to smart work, and Spark Foundry is built to celebrate and develop YOUR ideas.
WHO WE ARE
Throughout our rich history, we’ve taken pride in our ongoing legacy of and commitment to constant evolution. It’s in our DNA to evolve.By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands –the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new.Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.We hope you’ll take a few moments to learn more about us, and to begin thinking about how we might put “the power of plus” to work for you.To learn more, visit www.sparkfoundryww.com
Job Description
The Programmatic Analyst plays a key supporting role for Spark Foundry, responsible for programmatic campaign management activities such as campaign planning, set-up, documentation creation and maintenance, QA, and performance reporting.
The Analyst is responsible for learning the best practices of programmatic media planning and buying, while working hand-in-hand with colleagues on client accounts. Day-to-day duties will include identifying and implementing campaign optimizations as approved by the Senior Analyst and client, while also providing regular input in the construction of client decks and status documentation.
The ideal candidate will have some prior experience with digital bid management platforms or digital advertising tools such as DoubleClick (Google) for Search or Display; Active campaign optimization efforts is a plus. Desired experience may also come in the form of Social Media campaign management (Facebook, Instagram, Pinterest, Twitter, and LinkedIn), Paid Search bid/budget management or other performance media management experience.
SPECIFIC RESPONSIBILITIES
• Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of Senior Analysts
• Demonstrate diligence, attention to detail and adherence to Spark Foundry best practices throughout the full digital campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Assist in the development of client-facing campaign performance reports including data quality and insight development
• Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
• Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch
• Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments
• Run the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Provide weekly and monthly auditing reports to agency stakeholders & actualize bill/pay systems when applicable
• Develop a rapport with the broader Spark Foundry digital Activation, Strategy and Analytics teams
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Actively engage with team members to learn new technologies, digital advertising principals and client services skills
• Work with technology partners in order to secure support for daily campaign management and implementation questions
Qualifications
• Four-year college degree
• Relevant professional or Internship experience, preferably in bid management, campaign management, or digital operations
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Ability and desire to learn new technologies
• Intuitively apply creative solutions to everyday situations
• Strong analytical thinking and mathematical skills
• Excellent organization, communication and writing skills
• Self-motivated and a strong desire to be a team player
Additional Information
All your information will be kept confidential according to EEO guidelines.