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Media Director
ZenithOptimedia
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Company Description
Are you ready to re-invent digital marketing? At Performics, we’re accelerating the great missions of our clients—brands like Allstate, Toyota, Verizon, and Kohl’s—in the ever-evolving world of search engine marketing, display media, social media and affiliate marketing.
If you’re ready to move at the speed of Google, Facebook, and Twitter, have an entrepreneurial spirit, and get excited about finding smarter ways to do things, we’d love to meet you. We’ll give you the tools, support, and freedom to lead, innovate and grow. In fact, Advertising Age, Crain's and Tribune have named Performics a "Best Place to Work," and Forrester Research dubbed us one of 2012's "Top Digital Agencies." We hire exceptional people for our global headquarters in Chicago and U.S. locations in Atlanta, Los Angeles, New York, Seattle, and San Francisco. Our international presence spans 31 markets (and growing) including regional hubs in London and Singapore.
Job Description
The Media Director (MD) is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The MD will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across performance based marketing channels. The Media Director will manage and direct a team of Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in paid search and retail media.
Role Objectives:
Account Management
• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement holistic media planning across
• Introduces process development input, quality assurance and best practices Input
• Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
Performance Media
• Implements Planning Process for the assigned accounts and holistic media planning across paid search and retail media (Amazon, Criteo, Walmart Exchange)
• Well versed in Amazon media activation
• Coordinates efforts across different digital media channels to drive optimized recommendations
• Continuously evaluate and improve upon all digital media opportunities
• Participates in building and evolving the PM practice, vision and areas of expertise
Team Leadership & Development
• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership
• Provide cross media planning training for their direct reports
Process Improvement
• Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group
• Contributes to blog, newsletter, training forums and/or task forces
Cross-Selling
• Understands and explains the features and benefits of all products and services
• Cross sells products and services to grow Performics’ share of marketing spend
Qualifications
• Bachelor’s degree, concentration in business, marketing, or advertising preferred
• 5-7 years of account management experience in online advertising (paid search, e-commerce, and Amazon Marketing Services)
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms including but not limited to Adwords, Bing Ads, AMS, and Criteo
• 2-4 years of digital marketing, search engine, ecommerce, and/or retail marketing preferred
• 2-4 years of demonstrated success in managing and leading people preferred
• Knowledge of statistical methods and testing methodology preferred
Additional Information
All your information will be kept confidential according to EEO guidelines.