This job has expired, please see additional jobs below
Campaign Specialist
Forbes
Jersey City, NJ, United States
Job Details - this job has expired, please see similar jobs below
Campaign Specialist (Marketo Experience Required)
Description
This is an exciting opportunity for a creative and passionate marketer to join our growing Brand Marketing team, driving demand for the world’s #1 business news brand. You will strategically support the achievement of marketing and overall business goals, especially in driving qualified sales opportunities.
You will design and implement marketing programs, with particular responsibility for marketing automation, to drive new demand, nurture top accounts and leverage loyalty.
You're passionate about marketing automation and how tools like Marketo can transform business by helping sales teams work smarter and by giving clients and prospects a fantastic experience.
Responsibilities:
Campaign Planning & Execution
• Plan, execute, scale and replicate multiple, well targeted campaigns at once
• Initiate innovative campaigns & ideas to leverage maximum capabilities of our assets, contacts & systems
• Build segmentation, scoring, attribution and operational elements of campaigns
• Initiate and drive user experience/journey across all interactions
• Work with team to create copy, assets & templates (message headlines, email body, landing pages, imagery, etc) in line with campaign objectives
• Report regularly and share campaign activities, results & insights
• Test, measure, learn & iterate to optimize campaigns
• Leverage lead nurturing programs to inform, entertain & delight our audience; develop qualified leads over time
Marketing Operations, Technology & Integration
• Ensure internal stakeholders (executive team, sales team, etc) have optimal experience with Salesforce + Marketo integration
• Workshop & collaborate with marketing and sales teams to develop and execute outbound campaigns
• Help to manage administrative functions of the platform, such as tags and channel data, roles and other permissions
• Optimize emails always for greater deliverability rates, where required
• Help stay compliant with email marketing and cookie laws, use correct operational email settings, etc
• Collaborate with Audience Development Associate to optimize SFDC + Marketo databases & segmentation across the business groups
• Help to project manage any change or integration between Marketo and other technologies used
Sales Tools, Training & Communications
• Lead, opportunity and campaign management process, monitoring, training, communications and corrections
Reporting & Response Management
• Identify and help manage the lead lifecycle, used for reporting and campaign triggers – ensuring that leads are passed to sales at the right time, based on lead scoring foundations
• Effective management of automated lead alerts, and creation of lead, tasks and opportunities, subscription management and client exclusion requests
Digital Marketing
• Strong technical, analytical and problem-solving skills, and ability to use data from multiple sources to gain insights, incorporating test and learn philosophy
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes and Forbes Asia magazines, as well as Forbes.com. The Forbes brand today reaches more than 117 million people worldwide with its business message each month through its magazines and 40 licensed local editions covering more than 70 countries, Forbes.com, TV, conferences, research, social and mobile platforms. Forbes Media’s brand extensions include conferences, real estate, education, financial services and technology license agreements.
Forbes is an equal opportunity employer.