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Digital Ad Operations Specialist
Hearst Television
New York, NY, United States
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Digital Ad Operations Specialist
Job Description:
Hearst Television, Inc. is looking for a Digital Ad Operations Specialist responsible for supporting several functions relating to campaign setup, management and support. This role is integral to help our Digital Ad Operations team provide digital advertising solutions and optimization. This position will work closely with other departments and divisions within the Hearst Corporation to develop and fulfill these campaigns, in addition to working with numerous third-party vendors both current and prospective. This individual will be a key member driving improvement and growth of our team’s ability to execute campaigns, accurately, swiftly and with efficiency. The position reports to the Digital Ad Platforms Manager and is located at Hearst Television’s New York City headquarters.
Responsibilities:
• Work with sales, editorial, account managers and vendors to implement and oversee ad campaigns on site, mobile, and app products.
• Work closely with offshore resources to ensure accurate trafficking of campaigns and perform quality assurance/quality control checks on client campaigns to ensure that all placements and creative have been set up correctly.
• Monitor campaigns throughout lifecycle, communicating with account managers, creative agencies and vendors on issues as needed.
• Optimize campaigns, including reviewing reports and making suggestions for improved performance.
• Work closely with sales, marketing, editorial, design, and tech on the creation and implementation of custom advertising solutions.
• QA or troubleshoot 3rd party tags, and other advertiser-provided creatives.
• Opportunity to develop and build out exciting new Rich Media product offerings for desktop and mobile.
• Provide technical support to advertisers, account managers and others via phone and email
• Coordinate with our development team to aid in identifying, reporting and resolving technical issues.
• QA order entry into HTV OMS to ensure compliance with digital order workflow and booking processes.
• Address day-to-day issues and questions from clients and internal personnel.
• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts.
Requirements:
• 3 to 4 years of experience in ad serving and ad management technologies such as Doubleclick for Publishers (DFP), AdBook, ADTECH, etc.
• Experience using third party Ad Serving and Rich Media vendors such as Doubleclick Studio, Sizmek, Mixpo, Celtra, etc.
• Familiarity with common browser-based debugging tools (LiveHTTP Headers, FireBug, Charles, etc.)
• Good analytical, troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally with strong attention to detail.
• Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners.
• Ability to multitask with effective resolution management in a fast-paced, growing environment.
• Knowledge of HTML5 and JavaScript as pertains to ad serving and third party ad tags.
• Experience working with various ad networks, exchanges and header bidders (Index Exchange, Amazon, OpenX, etc.).
• BS or equivalent (computer science, engineering, or related) preferred.