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Digital Planner
ZenithOptimedia
New York, NY, United States
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Company Description
At Zenith we are dedicated to creating a sustainable advantage for our clients, providing them with a quantifiable return from their communications investment that outstrips their competitors. Our focus on ROI ensures that clients' budgets are invested, not simply spent. We believe the most important consideration for any campaign is a demonstrably effective outcome. We are committed to developing close partnerships with all our clients and to delivering a service that always exceeds expectations.
Job Description
• Lead planning and implementation for client accounts across paid digital, print, and emerging media
• Working knowledge of enterprise technology / B2B habits and media consumption across lead generation, digital, mobile, social, video
• Training/Support for Assistant Planners in process, media planning, billing, reporting, trafficking, analytics and research
• Lead presentation of data, insights, and media recommendations to clients
• Craft relevant POVs to assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Assist supervisor in negotiation of buys, makegoods, positioning, value add negotiations
• Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.
◦ i.e. Comscore, Facebook Analytics, Strategy, MRI, Quantcast, and others
• Build relationships with sales reps to analyze value and applicability of media vehicles for client
• Create dynamic presentations that effectively communicate value to our clients
• Maintain a knowledge of social and ad serving platforms: Facebook, Twitter, LinkedIn, Instagram, Telemetry, Medialets, Vindico, DFA
• Execute high volume and visible one-off digital media requests across various client teams
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Continuously search for opportunities to be positive and to share the positive side to every situation
Qualifications
• 1 - 3 years of Digital Media planning/buying experience:
• Full understanding and exposure to the media process: research, strategy, planning, buying, activation, and reporting
• Working knowledge of trafficking digital display, video, rich media, and demand generation tactics
• Ability to integrate across digital, strategy, search, and Directors on team to evaluate and action upon business needs
• Additional media and technical tool and program skills (syndicated research, data visualization, Media Bank, IRI, Facebook Analytics, Comscore, etc.)
• Real world experience on large scale brands in technology and business a plus
Required education:
• Bachelor's degree in marketing, media, business, or related fields
Additional Information
All your information will be kept confidential according to EEO guidelines.