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Producer - Video Franchises and Special Projects
Gannett
Manhattan, NY, United States
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Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest.
Producer - Video Franchises and Special Projects
The USA TODAY NETWORK seeks a Producer / Editor to join its expanding Franchises and Special Projects team. The team is responsible for creating best-in-class, brand-defining series and special projects for an array of audiences and platforms. The role will be responsible for helping drive video out of our new studio in New York on topics ranging from entertainment and lifestyle to finance to sports.
The Producer, Franchises and Special Projects will be responsible for developing, pitching, producing, and publishing video franchises and features for desktop, mobile and social platforms. Hosting and on-camera interview experience is a plus. The Producer is a creative, passionate storyteller with a sharp attention to detail and ability to manage multiple projects simultaneously. The Producer is digitally savvy and is comfortable crafting stories ranging from news-driven features to socially-fueled segments and everything in between, with a strong voice.
This person will write, shoot, edit, and produce content; field and assess pitches; and stay ahead of industry trends. He/she will be responsible for regularly tracking video performance on a daily basis using Omniture and other analytics tools and using this data to make informed decisions to about format, approach and promotion of content.
The Producer / Editor will be a hands-on leader and excellent communicator, with the ability to interface with editors, producers, journalists, product teams and members of the sales team.
Responsibilities:
• Develop, pitch, write, produce, and edit video franchises and features for desktop, mobile and social platforms.
• Work with programming team to optimize content promotion/ distribution for multiple platforms.
• Regularly assess video performance using Omniture and other analytics tools, using data to make informed decisions to about format, approach and promotion of content.
• Identify and produce packages of video content to support Network objectives as needed, including breaking news and special coverage.
Requirements:
• At least 5 years of professional experience, including producing experience and digital content experience.
• Experience hosting and conducting on-camera interviews is a plus.
• Demonstrated creativity for unique series-driven approaches to a variety of topics, platforms and audiences.
• Strong editorial decision-making skills.
• Online writing and producing skills.
• Experience shooting and editing digital video.
• Understanding of Web technology, CMS systems, digital audio, streaming, and Web analytics.