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Digital Marketing Specialist
iHeartMedia
Phoenix, AZ, United States
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Digital Marketing Specialist - PART TIME
Job Summary:
As a part-time Digital Marketing Specialist, we are looking for someone with the drive and desire to help local businesses grow by utilizing our unique set of digital marketing products in combination with opportunities we uniquely offer to reach consumers through our powerful local Radio, Digital and event platforms. You will act as the company’s digital sales expert in the complete suite of digital products including display, audio, video, mobile & email marketing, sponsorship and content deals.
Digital Marketing Specialist – JOB DUTIES:
• Supporting Market salespeople on calls and in communication with clients for the sale of digital solutions like Targeted Streaming Audio, SmartAudio, Programmatic, Audience-based selling, Audience Extension, Digital Takeovers etc.
• Offering expertise on digital product features and benefits including Ad Tagging, Rich Media, Data Sharing for attribution and effectiveness, Audience Targeting, Viewability Studies, Systems (Adswizz, DoubleClick, and Adobe)
• Working with Market sellers to create a complete digital proposal that meets the needs of the client, utilizes our best assets and complements the broadcast and other offline elements of an iHM proposal.
• Focusing on how digital products and results interoperate with our broadcast offerings.
• Working with Digital Ad Traffic and Inventory Management to ensure that what is proposed and booked is well understood and executable.
• Working with sales and clients to direct campaign optimization efforts.
• Confirming digital assets are entered under the correct products codes for tracking of accurate digital revenue stream(s).
• Update and maintain all digital sales collateral – updates as needed for new or Improved solutions.
Qualifications:
• Minimum 2 years of digital sales experience
• Proven knowledge of online sales offerings and industry landscape savvy and proficient with digital advertising across multiple platforms
• The ability to sell a comprehensive marketing solution
• Must possess a hunter mentality to generate new business
• Exceptional communication skills
• Strong collaboration skills
• Ability to manage multiple project timelines and details