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Marketing Manager Business Initiatives
NYFA
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Description
RESPONSIBILITIES
- Supporting the Senior Marketing Advisor in developing and implementing all marketing activities related to Art Basel Business Initiatives.
- Supporting the Senior Marketing Advisor in leading the creative process and developing the branding of new Art Basel Business Initiatives in line with Art Basel‘s overall brand strategy and brand identity guidelines.
- Developing & implementing Business Initiatives marketing plans, including but not limited to: advertising (print and online), digital marketing, print collateral, signage, editorial content, events and communications campaigns to promote the various Business Initiatives to their target audiences, under the supervision of the Senior Marketing Advisor and in coordination with Art Basel‘s existing Marketing and Media Relations experts.
- Leading & executing marketing projects: CRM, KPI reporting, etc.
- Supporting the overall collaboration process with all relevant Business Initiatives‘ stakeholders, clients‘ representatives, suppliers, agencies, sponsors, and other institutions.
- Working closely with Art Basel‘s communication and marketing agencies.
- Aligning and partnering internally with the relevant business units and regional organizations.
- Financial management and budgeting for specific marketing projects and activities within the Business Initiatives Department.
REQUIREMENTS
- Higher level degree in Marketing, Business Administration or related field.
- At least 5 years of professional experience in the development and implementation of sophisticated global marketing and communications strategies in international marketing in arts or luxury goods.
- Proven track record of creative marketing campaigns or projects (portfolio requested).
- Experience in brand strategy development and implementation.
- Demonstrated ability to work on tight deadlines in a fast-paced business environment.
- Leadership and negotiation skills.
- Knowledge and experience of the art world.
- Fluency in digital and social media programs/extensions.
- Sensitivity and understanding of other cultures.
- Rigorous with an attention to detail.
- Excellent writing and speaking skills in English.
- Spanish and other languages are an advantage.
- Willing to periodically work overtime, weekends and occasionally travel.