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Senior Manager, Marketing
BMI
New York, NY, United States
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Description
This position is responsible for providing marketing-related support, guidance and direction for BMI with a primary focus on the Company’s licensing sales efforts and strategies including the following: playing a key role in prospect outreach via multi-channels (i.e. phone, letter, electronic); creating content and messaging for the sales team to use in their daily efforts; and creating and aligning selling campaigns to assist with greater penetration (per market) and increased booking rate. This role will also work closely with the Corporate Communications & Marketing team to provide marketing support to existing events and help identify new avenues to promote BMI brand awareness.
FUNCTIONS OF THE JOB
Creates marketing campaigns, letters, and/or programs that compliment and aid in the licensing sales process and stimulate new sales revenue.
Provides content direction (i.e. language, value proposition, messaging sequence) for sales pitches, correspondence and outreach.
Serves as point of contact for knowledge databases and maintenance of sites that host sales or sales related content.
Proactively finds marketing positioning to improve content and flow for sales representatives and their sales efforts.
Works with subject matter experts, trainers and Licensing leaders to develop relevant and effective training materials for new hires and for ongoing training.
Works closely with Corporate Communications & Marketing team on brand concepts, images, and content that may be used in outreach to BMI’s affiliates.
Assists with planning and implementation of large-scale paid social campaigns with affiliate acquisition objectives.
Compiles and tracks performance and benchmarks of campaigns, creating reports and sharing relevant information with internal teams.
Researches and identifies new digital platforms and trends that will advance BMI’s social media, digital marketing and PR efforts.
Optimizes website and social media channels for sales engine optimization (SEO) as well as usability.
Demonstrates positive ROI on efforts.
Upholds BMI’s core values and supports and cultivates a culture of diversity and inclusion.
Regular attendance.
Other duties as assigned.
QUALIFICATION REQUIREMENTS
Bachelor’s degree or equivalent preferred.
Minimum 5 – 7 years of marketing experience in a direct marketing environment (preferably business to business).
Demonstrated measurable success with previous marketing efforts to support sales.
Experience with call center environments.
Detail oriented.
Experience in a marketing (direct) response environment.
Experience in working with a business to business sales environment.
Consumer marketing experience preferred.
Understanding of SEO, CRM platforms, Paid Social Support, Online Advertising.
Excellent oral and written communication skills.
Excellent creativity and problem solving skills.
The ability to work well independently and as part of a team.
Proficient with all applicable technology.
Ability to travel as required, approximately 10%.