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Media Strategist
TEGNA
St. Louis, MO, United States
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Job Description
The Media Strategist (MS) is an expert when it comes to the TEGNA Team and Tools. He/she knows how to best deploy marketing solutions to deliver the utmost results for our customers. The MS’s expertise represents a key element in the ad solution presentation that we deliver to the clients.
The MS interacts closely with the AEs to understand the client’s business needs and challenges, and translates these business needs into innovative ad solutions that deliver a strong ROI.
Job Responsibilities:
• Acts as a solution advisor and supports AEs during interactions with prospective advertisers. This MS has an in-depth understanding of TEGNA’s various products, verticals and solutions.
• Develops a comprehensive strategic solution that leverages TEGNA products and services to achieve the best results for clients
• Keeps the AEs informed throughout the ideation process of a solution development
• Develops a full proposal to turn over to the AE, once an advertiser is aware of the solution and is interested in seeing a proposal
• Interacts with advertisers directly or through AEs to gather necessary information needed to produce a proposal tailored to their needs
• Reviews proposals with AEs to ensure readiness. (Presence of the MS may be required when the presentation team delivers the proposal to the advertiser.)
• Works with internal TEGNA team to determine if an existing solution can be deployed (such as a Hatch program); develops unique concepts that address the desired business results and works as a project manager if cross department assets are needed
• Once the sale is made, work with AE to ensure smooth transition to Account Manager and the rest of the fulfillment team
Job Requirements
Requirements:
• Bachelor’s Degree
• 3-4 years related experience in pre-sale solution role, preferably within the advertising industry
• Working knowledge of Microsoft Office suite
• Proficient at PowerPoint
• Experience with CRM software
• TV & Digital knowledge
• Outstanding verbal and written communication
About TEGNA:
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions.
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.