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Campaign Analytics, Manager
Penton Media, Inc.
Fort Collins, CO, United States
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Campaign Analytics Manager
Reporting to the Senior Director, Digital Marketing in the Campaign Strategy and Execution group, the Campaign Analytics Manager is responsible for executing on all digital campaigns for B2B clients across key Brands in the Industry and Infrastructure group. Execution includes building landing pages and registrations forms for campaigns, implementing campaign tracking, monitoring data capture and managing lead delivery for lead generation and related programs. The Campaign Analytics Manager must have experience with marketing technology platforms including marketing automation and demand generation platforms.
Responsibilities:
• Work closely with the digital marketing team to execute on key campaigns.
• Own all Lead Reporting/Delivery across assigned Markets.
• Track all programs and provide reports to business leaders with results, anomalies and trends.
• Liaise regularly with the sales teams selling the programs to ensure they are seeing results and getting access to campaign analysis for clients.
• Occasionally interact with clients
• Demonstrate a strong understanding of key business metrics, and use those metrics to better organize tracking.
• Work with outside companies to optimize marketing outreach and the MarTech stack.
• Create files post campaign for Sales teams and their specific clients -- this includes lead scrubbing and identifying issues with campaigns.
• Responsible for managing the hosting of digital assets on the company websites utilizing a content platform. Ensuring assets are being accurately tracked for clicks and downloads.
• Work with outside B2B Lead Generation companies and partners to support user acquisition needs and goals.
Requirements:
• Education: BA/BS degree
• 3-5+ years of experience in working within marketing platforms.
• Highly organized with attention to detail – ability to prioritize.
• Customer facing, able to work well and communicate with sales/marketing as well as the occasional client
• Ability to troubleshoot and work well under pressure.
• Analytical with the ability to process information and provide insight around digital campaign results.
• A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to increase new customer acquisition
What Makes Informa Engage Different?
• Excellent benefits with multiple options for healthcare, life insurance, flexible spending accounts, and much more
• Work/Life balance with flexible work hours and plenty of time off
• Casual work environment
If you are interested in joining our dynamic organization, we would enjoy speaking with you about the opportunities available to join our team