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Studios Sales & Marketing Controller
Sky
Palm Beach Gardens, FL, United States
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We’re part of Europe’s leading entertainment and communications business. With over 22 million customers across five countries, we make life easier by entertaining and connecting people. It’s a genuine team effort. That’s why we want talented people, like you, to join us and help make the future happen.
Sky Store is Sky’s transactional on demand service which allows you to buy or rent movies and TV. Following the successful launch of the Buy & Keep service in April 2014, growth remains a top priority with the ambition to become the number 1 retailer for buying or renting content in the UK. With ambitious targets and a desire to disrupt and transform the home entertainment industry in the UK, the Sky Store team are always focused on building the right plan for success.
The perks
As a valued employee of Sky, you’ll benefit from a free Sky Q premium package (one off payment required for installation), an excellent pension scheme and private health care. Plus, there’s a great range of other benefits to fit around your needs too.
Your responsibilities:
The Marketing Controller will;
• Manage and develop joint business plans and relationships with senior stakeholders at major & independent movie studios & distributors to drive the best customer offer for Sky Store. Key relationships include Universal, Disney, Warner Bros, Fox, Sony, Paramount, Lionsgate, eOne, Studiocanal, HBO and BBC.
• Own & define a content marketing strategy & plan which drives new release, catalogue & promotional objectives. This includes being able to assess the strength of each studios new release slate to ensure we focus on the right content priorities to drive sales.
• Identify strategic, high value opportunities that can help accelerate growth for the business. Present the case for investment and develop delivery plans for taking these ideas to market.
• Work with sales performance & analysis team to develop forecasts and insights which can inform future planning & business decisions.
• Deliver plans to support the growth the Sky Store’s new customer acquisition and frequency of purchase KPIs.
• Understand the current competitive market and key trends that exist within theatrical & Home Entertainment industries to identify drivers & barriers that we face. identify opportunities for Sky Store to deliver unique selling points.
• Work with content acquisition teams to support the negotiation of studio deals. Advise on marketing contractual commitments that we can provide and how this will be delivered as part of the overall plan.
• Manage a team of two who deliver content marketing & promotional campaigns in conjunction with Sky Creative - our retained internal creative agency.
Your skills:
• Experience in studio marketing negotiation & excellent interpersonal skills. Including track record of effective relationship management and influencing senior stakeholders.
• Delivery of ATL & BTL campaigns, with experience delivering joint marketing initiatives with key partners.
• Experience in managing business commercial and the ability to manage 5yr strategic plans and budgets.
• Excellent knowledge of future TVOD industry developments and associated technologies.
• Experience of working with analytics and demonstrate the ability to problem solve and make recommendations based on data.
• Demonstrate the ability to build a CRM marketing strategy and manage in-life delivery of the programme end-to-end.
• Experience of managing high-performing teams and demonstrate the ability of team management.
If you’re ready to work in a dynamic environment alongside talented people who take pride in delivering great results, apply today
Happy to talk flexible working
It’s our people that make Sky Europe’s leading entertainment company. That’s why we work hard to be an inclusive employer, so everyone at Sky can be their best.
If you are successful in your application for this role, your appointment will be subject to receiving a positive outcome from your Criminal Record Check.
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