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Promotion Events Planner
iHeartMedia
Salt Lake City, UT, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
Assists the promotions or marketing departments with daily activities that promote the station(s), clients or events.
Responsibilities
• Works with station management in determining appropriate promotions for targeted demographic.
• Directs on-air promotions activities, including creative design of promotional spots that maintain and enhance established creative vision and tactical objectives.
• Partners with Sales to develop and execute programs to increase listening audience and ratings, enhance brand awareness and loyalty, generate subscribers and increase market share.
• Activities may also include: Creating brand imaging programs and detailed advertising and promotional campaigns, or online/web/interactive initiatives.
• Manages multiple concurrent programs, from a 2-hour on-site with a local personality to a concert by a major star (including meet-and-greets, VIP suites, appearances by the performer, etc.).
• Adjusts programs and campaigns to address changing markets and competitive conditions (i.e. including billboards, TV and electronic media).
• Works closely with on-air production and scheduling personnel to achieve approved production goals.
• Ensures appropriate parties are apprised of changes to creative content, schedules and priorities. Ensures campaigns are coordinated with operational and sales initiatives.
• Uses creativity to fund and/or trade for event giveaways and promotional materials. In some markets, may also have responsibility for maintenance and upkeep of vehicles (e.g., car, van, truck, etc.) used for remote broadcasts.
• May also manage a promotions budget and promotions team. Creates event promotion proposals and recaps.
• Develops and oversees all promotional and contest initiatives of station.
• Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins for assigned promotions and events, and supervises promotions coordinator and event staff.
• Ensures the provision of prizes, promotional materials and event collateral.
• Ensures contest rules comply with FCC regulations.
Qualifications
• Advanced skills in Microsoft Office and social media platforms
• Excellent organizational skills; ability to prioritize and effectively manage time
• High work standards and degree of attention to detail
• Problem solving and decision making
• Project management from start to finish; assumes responsibility & accountability for assignments and tasks
• Actively listens; clearly and effectively conveys information; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities
• Excellent driving record
• Physical ability to stand for multiple hours and lift or move 40-pound objects
Work Experience
• High school diploma;
Certifications
• Valid driver’s license
• Proof of insure-ability