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Product Marketing Manager, Business Presence
Instagram
Menlo Park, CA, United States
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Over 800 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.
Instagram is where people discover and share their passions, and businesses have been an integral part of our community from the very beginning. More than 25 million businesses rely on Instagram to help people see their business through the profile, discover products and services from their posts and initiate conversations with direct messaging. Businesses leverage our insights products to measure this impact and learn how to broaden and deepen their relationships with the community. Instagram is an integral part of the overall strategy for these businesses, and we are investing in building more world-class solutions for them.
Instagram is looking for a Product Marketer to support our solutions for business presence including the business profile and business insights. This person will be responsible for creating our business and product strategy, managing our go-to-market plans and coordinating a cross-functional team to bring great solutions to businesses and the community. The ideal candidate will have a multi-disciplinary background—including business strategy, product marketing and analytical skills —and be passionate about Instagram. This is a full-time position based in our Menlo Park office.
Responsibilities
• Help establish and scale our end-to-end solutions for business presence on Instagram
• Partner with product management and engineering to define the strategy and product roadmap for our business presence
• Lead market and competitive assessment, and be the trusted voice of businesses by surfacing qualitative and quantitative insights to shape product direction and ensure product-market fit
• Set our go-to-market strategy for business presence products and collaborate with our marketing, PR, measurement and sales teams to create product positioning and materials
• Assess and prioritize expansion and new monetization opportunities
• Catch unanticipated issues that arise along the way and see them through to resolution
Minimum Qualifications
• 5+ years of business strategy, product marketing or product management experience
• Ability to create frameworks to evaluate problems and present a recommendation for how to proceed
• Experience setting strategic direction and executing go-to-market plans
• Proven ability to drive and execute global projects
• Communication skills and ability to influence a cross-functional team
• BA/BS degree
Preferred Qualifications
• Experience working in a consulting, product strategy or equivalent function for an online advertising, media, or technology company
• MBA
• Experience working with or in support of diverse communities