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Insights Analyst
The E.W. Scripps Company
Cincinnati, OH, United States
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Description
Newsy is hiring an Insights Analyst to join our team in Cincinnati, OH. In this role, you'll advocate for Newsy consumers to improve business performance by blending qualitative and quantitative data sets into a constantly evolving blueprint of consumer actions, intentions, and needs. With input from key stakeholders, the Insights Analyst and the rest of the Insights & Analytics Team then translates these into actionable recommendations for specific business functions, helping to shape and grow Newsy's data-driven culture. This position works closely with all data touchpoints to maintain data integrity, become an authority on Newsy data, and enable Newsy staff to utilize available data.
What you'll do...
• Develop and execute data-driven and consumer-focused research to ensure initiatives are grounded in consumer understanding
• Manage available data including Nielsen, Google Analytics, social, and other data platforms to monitor business performance and identify areas for optimization
• Monitor and communicate KPIs and other performance-related trend assessments to relevant department leaders and senior management
• Collaborate with Scripps consumer insights and analytics teams on mutual projects
• Provide training and support to enable Newsy staff to pull and analyze their own data sets when possible
• Coordinate test setup and measurement with editorial, product and marketing
• Build case studies and provide audience-related statistics where appropriate to support sales team
• Perform competitive research and pull industry standards from reputable sources to give context to analyses and insights
What you'll bring...
Education & Experience/Certifications
• Bachelor's degree or higher
• 2 years' experience in dedicated analytics and/or research role
• Experience within a startup or comparable rapid-growth business environment desired
Skills & Abilities
• Ability to prioritize growth opportunities based on ROI
• Mastery of Microsoft Office (Excel, Word, Outlook, PowerPoint, Access)
• Exceptional organizational skills and ability to meet deadlines
• Critical thinker, creative problem solver, and quick learner
• Strong collaboration and cross-functional relationship building skills
• Must be self-motivated and directed
Newsy is the next-generation national news network that provides "news with the why," built to inform and engage by delivering the top stories across every platform. Its content is available on cable; on over-the-top services including Hulu, Roku, Apple TV, Sling TV, Watchable from Comcast, Pluto TV, Amazon Fire TV and Google Chromecast; and on connected television including Xumo. Newsy is also available via its mobile apps and at newsy.com.
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.