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Senior Manager, Customer Marketing & Growth
Atlantic Media
New York, NY, United States
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Description:
The Atlantic is looking for a creative and strategic marketer to join our customer marketing & growth team as a senior manager. We oversee paid-content and related audience-development strategies, focusing on growing the magazine’s readership; our new membership product, The Masthead; and other reader-supported products—all while providing a superior customer experience to increase loyalty, brand love, and retention. This position reports to the department’s Senior Director.
Responsibilities include:
• Driving customer-acquisition efforts, focusing on digital marketing initiatives like search engine marketing, paid social advertising, and website promotions
• Building out, and implementing, our retention strategy and communication efforts, designed to increase customer lifetime value
• Overseeing the gift-marketing program, including new gift-givers and renewing gift-givers
• Managing the email marketing strategy, from planning and deployment to reporting and analysis
• Partnering with the Data & Growth team to turn data-driven insights into customer growth, retention, and reactivation
• Working with our fulfillment vendor (CDS) on campaign setup, fulfillment, and ops
Qualifications:
• Skilled communicator, both written and verbal
• Outstanding organizational skills
• Capable of managing a diverse marketing portfolio
• Adept manager of marketing teams
• Understanding of both traditional magazine fulfillment and digital strategies
• Ability to parse complex data and audience insights
• Experience managing multi-channel campaigns and external vendors
About The Atlantic:
The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.