This job has expired, please see additional jobs below
Director, Sales & Marketing - South Valley Area
Comcast
Fresno, CA, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
Responsible for managing and directing the overall sales efforts relating to customer growth, retention, revenue/cash flow growth, and customer experience goals for the South Valley Market within the California Region. The South Valley market is one of the California Region's fasted growing markets comprised of 600,000 Homes Passed and 300,000 customer relationships. It is inclusive of the following geographies: Merced/Los Banos, Madera, Fresno, Visalia, and Comcast's North Santa Barbara area. Provides local voice and perspective so that organization is better equipped to swiftly respond to a changing and competitive marketplace. Manages sales and marketing expense & subscriber budget.Effectively executes strategies to achieve expected outcomes. Engages with local Comcast functional teams, Community Organizations, Municipal officials, Key Influencers such as Fresno State, Hispanic Chamber of Commerce, and new home developers. Participates or leads cross-functional project teams; regularly manages exempt and non-exempt staff.
Primary Responsibilities:
• Provide leadership direction for area field sales teams including Xfinity Sales Professionals, Retail Store Consultants, and Xfinity Communities Account Executives both FIND (New Development) and CAR.
• Lead the personnel/employee development process through career coaching, mentorship and training to deliver increased employee performance and retention
• Drive sales and operational improvements to increase subscriber growth that include:
• Sales channel personnel productivity and performance management
• Customer retention programs-Sales order completion initiatives
• Customer experience and Net promoter score improvements
• Effectively communicate Sales and Marketing efforts to leaders, impacted departments, and frontline teams
• Monitor competitive activity and work collaboratively to develop executable & sustainable programs to increase market share
• Lead, manage and communicate area subscriber forecasting to provide effective outlook to positively impact marketing strategies and tactics
• Oversee multimillion dollar Marketing expense budget, ensuring funding support to drive subscriber growth and retention
Core Responsibilities:
• Effectively communicates campaign marketing strategy, initiatives, and promotions, to all internal customers at all levels and departments.
• Assists with business planning in order to lead market-level implementation of new products and service enhancements for products to residential and/or business markets.
• Acts as a point-of-contact and Subject Matter Expert for all product-related issues.
• Manages and budgets all pricing strategies for all core products.
• Acts as a liaison between Region, Division, Corporate and System Marketing personnel to ensure that each group is informed of most recent product marketing developments and plans.
• Provides market analysis, initiates market research, monitors promotional results, creates effective customer retention programs, and implements appropriate training programs.
• Develops loyalty programs, both broad-based and targeted, to help achieve budgeted objectives.
• Participates in strategic plan development and builds alliances with industry partners and networks as needed to achieve product growth objectives.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
Bachelor's Degree or Equivalent
Business, Marketing
Generally requires 10+ years related experience
Additional Requirements:
• Proven track record of employee development and mentorship
• Must possess strong analytic skills to monitor and report subscriber trends and market conditions
• Proficiency with Microsoft office programs
• Bi-Lingual Spanish Preferred
Comcast is an EOE/Veterans/Disabled/LGBT employer