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Analyst, Social and Web Analytics
Condé Nast
New York, NY, United States
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Analyst, Social and Web Analytics
The Analyst, Social and Web Analytics provides in-depth analyses and reporting to the Social Content and Strategy team and the Snapchat team. The Analyst will be responsible for providing the necessary support for insight-based editorial and business decisions, both strategic and tactical, while serving as the analytic subject matter expert to various levels of business stakeholders. The ideal candidate is someone who is highly quantitative, nimble and creative; immersed in the latest social media trends and platforms; and has the ability to think critically and incorporate data and testing into the decision-making process. Expertise with digital analytic tools is a must but we are also looking for people who are curious, motivated and entrepreneurial.
Primary Responsibilities:
• Work closely with digital leadership to determine and meet growth and engagement goals
• Provide social data, traffic reporting and audience insights on an ongoing basis to the Social Content and Strategy team
• Support the Snapchat team in understanding the performance of Discover editions and optimizing them
• Measure and benchmark the success of native social assets and on-site trending content
• Uncover and interpret patterns and trends in user behavior across Conde Nast websites and social pages to drive content ideation and optimize output
• Devise and track testing strategies for optimizing social content and the social feed
• Develop and implement social listening strategies and reporting templates for trending topics
• Collaborate with brand-dedicated analysts to track key metrics across the business for easy executive reference and decision-making
• Identify new tools and processes that the Social Content and Strategy team and Conde Nast brands can use to gain better insight into social performance and trends
Required Skills:
• 1-3 years of experience with a major website, social platform, digital advertising agency or online marketing, advertising, publishing, fashion or retail organization with a thorough understanding of online business models and strategies
• Experience with reporting and analysis using a major web analytics tool such as Omniture / Google Analytics, as well as social analytics tools – native (e.g. Facebook Insights) or third-party (e.g. Crowd Tangle)
• Entrepreneurial, digitally savvy, creative and experimental in the approach to problem solving, with exceptional analytical and critical thinking skills
• Ability to clearly articulate and present initiatives to creative and technical teams alike
• Understanding of statistical concepts
• Ability to effectively communicate data with actionable recommendations