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Senior Analyst
Forbes
San Francisco, CA, United States
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Senior Analyst, BrandVoice
Description
Forbes Media seeks a Senior Analyst to provide measurement and audience insight support to our BrandVoice team. BrandVoice is an integrated content distribution platform that lets partner marketers publish transparently labeled brand content to Forbes.com using the site’s native publishing tools. The BrandVoice Analytics group is a team measuring the value and effectiveness of digital branded content. Visit BrandVoice.com for more information.
Responsibilities:
• Generate insights through data and create a compelling story
• Run standard reports/ad hoc analyses and communicate results to the rest of the team/company with an emphasis on providing insights from the data and proving value to the advertiser
• Own a set of accounts and develop a deep understanding of the product overall through data
• Proactively provide actionable recommendations for campaign optimizations
• Assist in developing, testing and validating new tracking requirements
• Assist in ad hoc internal analysis from a wide variety of sources to help inform business decisions
• Manage and develop an analyst
Requirements:
• Bachelor’s Degree in an analytical field such as statistics, mathematics, or computer science but all backgrounds considered
• 3-5 years relevant work experience
• Understanding of digital audience measurement. Prior experience with content measurement a plus
• Strong analytical and organizational skills with a strong attention to detail
• Advanced Excel skills – Pivot Tables, VLookUps, etc.
• Experience with web analytics platforms (Google Analytics or similar, Moat). Familiarity with Tableau a plus
• Interest and passion for numbers
• Quantitative analytics mindset for evaluating current processes and solutions and assess improved solutions
• Prior experience with digital media research (ad sales research, audience development, social media measurement) preferred
• Excellent interpersonal, verbal, written communication and presentation skills
• Always curious
Forbes Media is a global media, branding and technology company, with a focus on news and information about business, investing, technology, entrepreneurship, leadership and affluent lifestyles. The company publishes Forbes, Forbes Asia, Forbes Europe and ForbesLife magazines as well as Forbes.com and ForbesLife.com. The Forbes brand today reaches more than 75 million people worldwide with its business message each month through its magazines and 37 licensed local editions around the globe, Forbes.com, TV, conferences, research, social and mobile platforms. The Forbes magazine iPad app merges print storytelling with social sharing and the web. Forbes Media’s brand extensions include conferences, real estate, education, financial services, and technology license agreements.