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Entertainment Marketing Director
iHeartMedia
Tuscan, AZ, United States
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Job Summary:
Oversees promotions & events. Reports to Senior Vice President of Programming - Tucson & Senior Director of Entertainment Marketing – AZ Region. On-Air ability a plus. Please submit audio demo in addition to resume if this applies.
Responsibilities:
• Directs the activities of employees engaged in the planning and execution of all marketing, promotions, and sales promotions.
• Managing the promotion and direction of advertising and marketing activities and campaigns as well as improvement of the company's product image, market data, and information.
• Studying market conditions to determine the demand for company's services or products, and indicating the need for new products or services.
• Identifying potential listening audience and customers.
• Developing and evaluating marketing strategies, striving to achieve maximum profits or market share and achieving and maintaining customer satisfaction.
• Researching program and campaign effectiveness.
• Tracking and reporting results to management.
• Providing marketing advice to markets and stations.
• Writing & distribution of press releases.
• Formulating marketing policies to promote products and services, working with sales, programming and promotion managers.
• Working with Senior Director of Entertainment Marketing AZ Region on regional initiatives.
• Manages all station events and promotions.
• Executes station promotional events and materials.
• Participates with station management in determining appropriate promotions for targeted demographics.
• Oversees development and execution of strategic and tactical plans in support of the programming and revenue objectives of the stations cluster.
• Oversees promotional budget.
• Participates in client meetings & develops marketing relationships with key partners.
• Maintains station event calendar, writes copy for promotional spots, schedules live remotes from promotional events, prepares summaries of events, serves as primary coordinator for third party tie-ins.
• Supervises promotions coordinator, assistants and event staff.
• Ensures the provision of prizes, promotional materials, and event collateral. Ensures legal compliance of all contests, promotions and events.
• Ensures that contest rules comply with FCC regulations.
Qualifications:
• 2 years experience in marketing, promotions or related field preferred
• Bachelor's degree preferred
• Advanced skills in Microsoft Office, Photoshop and social media platforms
• Excellent organizational skills; ability to prioritize and effectively manage time
• High work standards and degree of attention to detail
• Problem solving and decision making
• Project management from start to finish; assumes responsibility & accountability for assignments and tasks
• Actively listens; clearly and effectively conveys information; demonstrates effective business writing skills; shows excellent grasp of grammar
• Exhibits good interpersonal skills; collaborates with others; maintains composure when faced with difficult situations and personalities