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Director, Marketing Solutions
iHeartMedia
New York, NY, United States
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Job Summary:
Join the iHeartMedia Team!
Working at iHeartMedia is exciting! We are the leading media and entertainment company with the largest reach of any digital, radio, outdoor or television entity in the U.S. We are always on the lookout for innovative and collaborative people to join the team.
About the Team
The Marketing Solutions team partners with sales to provide clients with creative and strategic solutions by leveraging all iHeartMedia assets
About the Position – Director, Marketing Solutions
This position will lead and/or collaborate in the ideation and development of strategic integrated marketing programs for advertising clients supporting iHeartMedia’s national & regional sales teams. Reporting to the VP, Marketing Solutions, the Director will utilize iHeartMedia’s multi-media assets to create compelling programs that are innovative and help win business.
Key Responsibilities
• Provide strategic marketing support to both local & national sales teams and clients to help formulate innovative RFP based & pro-active marketing and promotional campaigns
• Own the process from ideation to development of pitch material:
• Lead brainstorm and ideation
• Collaborate with research to obtain data and insights that support marketing programs and relevantly position iHeartMedia recommended assets
• Work with various internal groups to obtain input and approval on client recommended concepts - programming, editorial, events and activations, media planning teams
• Develop and write integrated marketing proposals (radio, events, digital, outdoor) for clients in partnership with relevant divisions of iHeartMedia
• Present marketing concepts to clients in conjunction with sales team
• Foster and manage relationships across internal divisions and with external clients in conjunction with sales partners
• Effectively transition and kick-off sold programs and promotions to the Activation team by providing strategic & creative guidance, and clearly communicating program objectives and priorities
• Assist in the creation of case studies, awards submissions go-to-market collateral as necessary
Works Closely With
• Activations
• National Sales
• National Programming Group
• Account Management
• Finance
• Sales Operations
Qualifications
• Minimum of 7 years of relevant work experience in Advertising, Media, Marketing or a related field
• Preferred experience includes sales marketing, account strategy or media agency experience; radio experience is a plus
• Exceptional knowledge of marketing strategies, concepts and practices
• Proven track record of developing and managing successful, large-scale marketing strategies, programs or campaigns
• Strong understanding of both the digital and social media landscape
• Strong understanding of research metrics and ability to apply them to strengthen client proposals
• Outstanding project management and performance measurement skills
• Demonstrates leadership, strategic & creative thinking
• Strong writing, interpersonal, presentation and communication skills
• Excellent organization, planning, multi-tasking and time management skills
• Ability to work independently and with a team in a fast-paced work environment
• Entrepreneurial, self-starter with hands-on approach
• Strong Microsoft Office skills