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Sr Product Marketing Mgr
Houghton Mifflin Harcourt
New York, NY, United States
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JSr Product Marketing Mgr, Science K-12
The Product Planning, Development, and Marketing Group includes all the functional areas that work together to develop instructional materials that meet current pedagogical and market needs for PreK-12. Content is developed for a wide range of media formats, including interactive digital media as well as print. Colleagues within PDM have varying expertise including the following: subject-matter expertise across all academic subject areas, design, art and photo management, production management, quality assurance, content engineering, and permissions and licensing.
HMH is looking for a Sr Product Marketing Managerwho specializes in Science. This role is responsible for providing a professional commitment to advancing teaching and learning. This role leverages the passion and commitment to planning and implementing successful go-to-market strategies that capture market share. A leader by nature, the Senior Product Marketing Manager exudes the daily energy and optimism needed to navigate today’s highly complex, challenging, and competitive instructional materials markets.
The Senior Product Marketing Manager helps to execute the go-to-market strategy of HMH's instructional materials portfolios, including existing and new programs in the product development pipeline.
The Senior Product Marketing Manager role and responsibilities are similar to those of the Product Marketing Manager, but it is expected that this contributor possesses a deeper knowledge of the market and trends and demonstrates that they understand how to navigate the internal organization to support the field in a wider variety of ways.
The Senior Product Marketing Manager receives both operations and strategic direction from the Senior Director, Product Marketing. Partners with Product Management & Strategy, Field Sales Marketing, Content Specialists Group, Sales, Finance, Global Supply Chain, the /agency and other departments within the marketing organization.
Primary Responsibilities
• Recommends marketing and promotional plans and activities based on launch strategy as identified by product segmentation. Implements plans as directed and monitors progress to existing marketing plans.
• Works to connect marketing strategies to cross-discipline and cross-company programs, implementing cohesive and consistent messaging that enhances the portfolio message and collection of brands.
• As directed, implements strategic marketing communication tasks and projects. Represents products as a Subject Matter Expert when collaborating with or training cross-functional teams. Supports and maintains national strategic plans and innovative marketing campaigns to drive demand. The Senior Product Marketing Manager can and will often manage key aspects of campaigns or plans independently.
• Maintains strong, ongoing channels of communication with sales, marketing, and product development teams to ensure success. Maintains strong relationships with sales teams to ensure integrity in the Sales process with the core message and positioning of assigned products. Provides training, strategic advice for key sales opportunities, and presentation development support.
• Creates a brand experience that engages and influences customers through personalized connections and ultimately converts mindshare into market share. Uses data to gauge the effectiveness of marketing plans and promotional campaigns. Promotes product lines at national exhibits in ways that drive customer engagement with them. Continues to develop solid understandings of how districts adopt HMH programs, including customer purchasing behavior, their purchase criteria, including the influence of current Curriculum Frameworks and Standards, and how to concisely articulate criteria coverage that connects to our programs, while eliciting and maintaining customer interest in the program. Provides accurate and quick support for sales teams in order to drive revenue.
• Connects our brands with customers and drives business results by blending strategy, creative content, technology, and analysis. Partners with Sr. Director, Director, and others to identify and modify product promotional strategies and sales cases, as appropriate.
• Other duties as assigned
Education and Experience
• Bachelor’s Degree required
• 3+ years’ experience as an educator, or at least three years’ experience in educational publishing, within marketing, sales, editorial, consulting, or product management roles, with proven experience in creating and executing innovative marketing campaigns through multiple channels that drive demand
Knowledge and Skills
• Self-starter: takes ownership, meets deadlines, exhibits deep understanding of the pedagogy, needs, and challenges faced by the customer (students and educators), and is able to translate this understanding into customer-centric marketing strategies and deliverables
• Independent thinker, creative, a problem solver who is flexible, solutions-oriented
• Excellent oral and written communication skills, including the ability to persuasively present our Science K-12 programs to multiple internal and external stakeholders.
• Able to balance the big picture and attention to detail
• Excellent writing skills
• Excellent project management skills
• Proficient in Word, Excel and PowerPoint/Keynote
Other Requirements
• Travel required at least 3 times per year, possibly more during intensive periods of training or campaigns.
This position may have some remote work flexibility.
Physical Requirements
• Might be in a stationary position for a considerable time (sitting and/or standing).
• The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
• Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
• Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.
Additional location: Boston, Massachusetts, New York, New York, Evanston, Illinois, Itasca Illinois, Geneva, Illinois, Austin, Texas
ABOUT US:
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
PLEASE NOTE:
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.