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Marketing Assistant Manager/Manager
Penguin Random House
New York, NY, United States
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Marketing Assistant Manager/Manager – Crown
Summary
Crown is seeking a Marketing Assistant Manager/Manager to join their team. Reporting to the VP, Director of Marketing and Publicity, this position is responsible for bringing Potter Gift – a growing line of stationary products, journals and gift books – to the largest possible readership through innovative retail and consumer facing marketing initiatives.
Responsibilities
• Work closely with the VP, Marketing and Publicity Director, Publishing and Sales teams to create and communicate marketing strategies
• Create imprint marketing strategy as well as title-specific marketing campaigns for upcoming publications as well as titles currently in the marketplace
• Understand audience segmentation and develop ways to reach them through advertising, promotion and social media
• Communicate directly with authors and agents to explain, refine, and enact marketing plans, including advertising, merchandising and social media promotions
• Flexibly manage book promotion plans and budgets that grow and change over time
Requirements
• 3-5 years minimum experience in marketing, particularly with lifestyle, food/cookbook and gift areas
• Fluency in key marketing concepts and tools including SEO, email, social media marketing and merchandising
• Strong collaborator and process-oriented team player
• Excellent communication skills, both written and verbal
Full-time employees are eligible for our comprehensive benefits program.
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.