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Brand Manager
Ubisoft
Abu Dhabi, , United Arab Emirates
Job Details - this job has expired, please see similar jobs below
Company Description
Ubisoft Abu Dhabi is a subsidiary of Ubisoft, one of the leading game developers and publishers with more than 9000 employees and 29 studios around the world.
Our first game CSI Hidden Crimes had over 30 Million downloads till date and is available on IOS, Android, Amazon and Facebook. We launched our second title NCIS Hidden Crimes in September 2016. We are 60 people at our studio, focusing on creating a world-class, Free to play, cross-platform mobile games!
Job Description
Ubisoft Abu Dhabi is looking for a Brand Manager, to champion the brand management and
marketing of all our projects. He/she ensures all brands positioning are understood by all
stakeholders (internal & externals). He/she owns everything marketing, communication & branding
and impacts on production to ensure the projects’ targets are addressed correctly.
Key Responsibilities include:
• Accurately position games in the marketplace
• Actively monitor competition activity and provide relevant reports & analysis (competitor,
risk etc.)
• Define, qualify & quantify the game target
• Manage marketing budget & campaigns (ensuring all approvals are sought & obtained)
• Master brand guidelines to ensure consistency in all deliveries (graphic & more)
• Work with marketing artist(s) to create assets relevant to his missions, provided to
operational marketing, PR and other internal & external groups
• Liaise with the Ubisoft headquarters marketing teams to evangelize the games & optimize the
support they have to offer
• Be the relay of brand DNA & brand guidelines to the development team to ensure game fits
with overall brand strategy as defined
• Be able to handle a mobile gaming project from concept to post-launch
• Coordinate with license owners on all marketing & legal topics
• Work closely with CRM manager to convey brand identity to our audience (visual + copy) &
gather relevant feedback
• Responsible for promoting the game to third parties for promotional purposes
• Coordinate user acquisition campaigns (asset creation & optimization, reporting, budget
allocation & optimization, ensure ROI is matched)
• Work closely with design & live operations team to influence exciting content updates for our
targets
Qualifications
Key Skills:
• Marketing experience within mobile gaming or other relevant media industry
• Experience with user acquisition in the mobile segment
• Ideally, having shipped one game successfully on the appstores
• Demonstrate ability to run effective marketing campaign
• Budget management experience
• Good copywriter
• Excellent at Office suite
• Fluent in English, any additional language is a plus
Qualifications:
• 4-5 years of hands on experience
• Bachelor’s degree in Marketing or equivalent
Additional Information
We are a multicultural team with 26 nationalities in 60 people. 100% of our teams are expats and we offer end to end relocation to UAE for self and family plus some exciting benefits and perks.
To all recruitment agencies: Ubisoft does not accept agency resumes. Please do not forward resumes to our jobs alias, Ubisoft employees or any other company location. Ubisoft is not responsible for any fees related to unsolicited resumes.