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Digital Traffic Coordinator
Comcast
Englewood, CO, United States
Job Details - this job has expired, please see similar jobs below
Job Summary:
Responsible for executing digital campaigns on Comcast owned & operated
and partner websites per client's contract. Works with customers,
agencies and sales executives to ensure assets and instructions are
received and implemented correctly. Monitor and optimize campaign
performance to maximize campaign ROI and customer retention. Create,
package and distribute customer campaign delivery reports, aggregate
delivery statistics and assist with preparation of qualitative and
comparative analytics for sales and executive use.
Core Responsibilities:
• Support display and video ad campaigns for Comcast Spotlight
advertising clients, including trafficking order entry, order
fulfillment monitoring, audience engagement metrics, analysis and
optimization. Optimization includes monitoring of volume requirements
and audience response metrics by behavioral target, geographic
parameters, content placement, conversion rate, and subscriber profile
targets.
• Assembly, processing and quality control of display, video and mobile
ads and other ad asset materials for technical specification compliance
and coordination with Creative Services, Master Control, Spot Traffic
departments, and third party production platforms. Quality control
includes evaluation of specification compliance with several different
ad serving platforms, technical programming functionality and
performance, compatibility, with many varying website content systems
and third party audience response tracking platforms.
• Communication and coordination with advertising customers, ad
agencies, account executives and sales management teams.
• Create and interpret statistical reporting and monitor new products
and practices that will result in more efficient process and additional
advertising revenues.
• Assists management with regular metric reporting for departmental
performance and aggregate advertiser delivery.
• Serve as primary customer service for internal and external customers
for digital advertising technical issues and questions. Diagnostics
include ad functionality across multiple websites production platforms,
discrepancy research for third party tracking platforms, reconciliation
with advertiser website analytic tools, and asset performance within
several different ad serving platforms and their tracking systems.
• Troubleshoot any ad creative issues that affect tracking,
implementation or reporting.
• Work with finance on billing reconciliation research and audit, month-
end close and campaign-end reporting.
• Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• High School Degree or Equivalent
• Generally requires 0-2 years related experience.
Comcast is an EOE/Veterans/Disabled/LGBT employer