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Marketing Manager
Penguin Random House
New York, NY, United States
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Marketing Manager - Viking, Riverhead, Penguin (literary fiction and classics)
We are seeking a Marketing Manager to join our team responsible for marketing Riverhead, Viking, and Penguin books. This position will oversee all aspects of marketing for their assigned titles, including executing marketing plans, providing marketing materials to sales, maintaining title budgets, and creating and managing social media campaigns. This position will primarily focus on our literary fiction titles and our bestselling Penguin Classics and Penguin backlist.
The Marketing Manager:
1. Plans, implements, and analyzes creative marketing campaigns in conjunction with the Marketing Director and works independently to manage plans
2. Coordinates digital advertising campaigns by strategizing targeting and copy, and collaborating with our internal design department on creative direction and development
3. Communicates with and assists authors with the development of their online/social media platforms
4. Assists with and manages social media accounts on designated platforms for imprints and titles
5. Maintains a working knowledge of all necessary systems and communicates any changes in process or functionality to the imprint
Requirements:
• Minimum 4 years prior related experience in publishing and/or marketing
• Ability to juggle multiple tasks and keep track of deadlines
• Highly organized with a strong attention to detail
• Excellent oral, written and interpersonal communication skills
• Experience working on creative and strategic campaigns
• Proficient with Word, PowerPoint, and Excel
Preferred candidates will have:
• Experience working with creative teams and providing design/aesthetic direction
• Experience with Facebook and Google Advertising
• Extensive knowledge of social media and digital advertising platforms, benchmarks, and KPIs
• Interest in industry marketing trends and best practices
Please apply using our online application process, and please include your resume and cover letter with salary requirements. Full-time employees are eligible for our comprehensive benefits program.
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.