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Associate Creative Strategist
Economist Group
New York, NY, United States
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Introduction:
Founded in 1843 to support the cause of free trade, The Economist is and always has been a publication of sometimes radical opinion with a reverence for facts. It is firmly established as one of the world's most authoritative and influential publications.
An integral part of The Economist’s growth strategy, the Global Creative Strategy team develops integrated strategies and breakthrough solutions to solve our clients’ marketing challenges by utilizing the full range of The Economist Group’s resources. Working closely with the sales, thought leadership, digital, and events teams, we work to make our clients a part of provocative conversations that inform global influencers.
Currently, our team is seeking an Associate Creative Strategist for a 6 month assignment supporting the development of our integrated content and media solutions. We are looking for a highly motivated individual who is comfortable making complex programs easy to understand.
You should apply to this job if:
• You love The Economist and understand our brand
• You want to have a voice – we are a small company and good ideas get noticed
• You have a genuine interest in the finance, tech, industry and luxury sectors
• You are comfortable with ambiguity – the publishing industry, as well as marketing at large, is in an ongoing state of change; this no different with our team
Accountabilities:
In the role you will be expected to:
• Assist in developing original, integrated programs in response to agency RFPs and requests from clients
• Be a core member of new business proposals working with many groups across The Economist Group including: Sales, Editors, Ad Operations, and Digital Production
• Ensure that all programs are clearly communicated and meet specific objectives; we want to continuously work to improve how we tell our story
• Understand how to interpret internal and external data to determine best strategy for programs built across the Economist ecosystem and beyond.
• Command a thorough understanding of Economist Group capabilities and be a resource for information for other teams across the Group
• Constantly work to improve his or her understanding of the advertising and marketing landscape with the aim to stay at the forefront of the industry
• Identify new potential ways to utilize group capabilities to deliver smart solutions to our client’s problems
• Consistently produce clear, concise marketing programs and internal communication
• Help develop original proposals, both pro-active and in response to client RFPs that leverage the unique offerings of The Economist Group
• Develop clear, effective proposals in PowerPoint
• Be proactive in thinking of new ways that our team can deliver world class ideas that drive results for our clients
• Demonstrate growth in understanding the marketing landscape
• Network throughout the Group in order to be an internal resource of information
Experience, skills and professional attributes:
To succeed in the role you must have:
• 2 or more years of work experience required (publishing or advertising experience strongly preferred)
• Experience in content marketing and/or strategy a plus
• Fluent in spoken and written English
• Excellent writing and storytelling skills
• Excellent proofreading/editing skills
• Ability creating events and/or content ranging from in-depth, survey-based research reports to multimedia and interactive pieces like videos, infographics, digital slideshows, and benchmarking tools.
• Ability to respond creatively & strategically to meet specific marketing objectives
• Ability to manage multiple ongoing projects, meet tight deadlines, and deliver for colleagues at many levels of the organization
• Knowledge of current trends in the publishing and advertising industry
• Understanding of media measurement and KPIs
To succeed in this role you will be able to demonstrate:
• A versatility in media and social media planning and strategy
• An inquisitive nature about the global economy
• You are a fan of The Economist
• The ability to build relationships across all levels of an organization and functional areas for collaboration
• An ability to organize and manage input from multiple teams across the organization
• An ability to work in a fast-paced, team-oriented environment
• An ability to be comfortable with and navigate through ambiguity and uncertainty in a complex environment