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Associate Comms Planning Director
Mullen
Boston, MA, United States
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We are looking for an Associate Director of Communications Planning to join our Boston Mediahub team.
This position will sit in Boston, but will work closely with our Comms and Media Planning teams across the network and will report directly to the Director of Communication Planning. Mediahub is a media shop designed for challenger brands and within our agency, Comms Planning is considered a strategic role. In other words, the Associate Director, Comms must thrive on exploring changing consumer behavior, cultural trends, and competitive insights to discover new innovative solutions. When we say they need to have an entrepreneurial spirit, we mean it. We expect the Associate Director, Comms to enjoy both working on their own and as part of a team, even when they have to create the team themselves.
Mediahub provides both the tools and support of a global agency and the opportunities of a fast growing start up. This is a great opportunity for an ambitious media strategist who is eager to stretch their skills and advance their career.
RESPONSIBILITIES:
• Define the client’s brand and business problem in the context of a media challenge we can solve
• Identify the right tools to investigate the challenge, from internal experience to syndicated tools, to proprietary research and partner data.
• Design, field and analyze proprietary research. At the most basic level this means the ability to write clear and intriguing questions that will lead to fresh insights.
• Synthesize multiple forms of data into innovative and actionable communication strategies and go-to-market ideas.
• Communicate ideas in ways that guide and inspire
• Create consumers journeys and bring target audiences to life by analyzing multiple data sources, including primary, syndicated, and third-party research
• Seamlessly work with teams across disciplines, building upon and uniting work under holistic comms plan
• Participate in new business development as opportunities arise
Requirements
• Bachelor's degree.
• 7+ years of experience within a top creative and/or media shops (and top culture brands).
• Strong analytical skills - both qualitative and quantitative.
• Familiarity with most major syndicated tools, both media planning and consumer insight, e.g., MRI, Mintel, Nielsen, Kantar.
• Understanding of all media channels and disciplines with the ability to develop ideas and strategies across all channels.
• Strong verbal and written communication skills.
• Domestic and international travel as needed.
You must be eligible to work in the United States to be considered for this position.
We are an EOE and do not discriminate against applicants due to race, age, ethnicity, gender, religion, national origin, veteran status or on the basis of disability.