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SVP Account Director
GREY
New York, NY, United States
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Description
Job Title:
SVP Account Director
About Grey:
Two things Grey has been doing since 1917: hiring forceful, energetic innovators with diverse skill sets and points of view who can put ideas into motion that lead to results, and creating famously effective work. That’s no coincidence.
Smart, quick, highly motivated business-savvy people have been the backbone of Grey’s Famously Effective work for one hundred years. They are the drivers of business and creative performance that at this point in Grey’s long history have never better. We were named 2016 Cannes Agency of the Year in recognition of our 24 Lions for clients including Volvo, Canon, Gillette, and NFL. Grey was also among the top three agencies at the Effies where our work for clients including Febreze and Volvo were recognized. Famous and Effective. It’s what we do, and it’s part of why Grey was been named Global Network of the Year by Adweek in 2013 and 2015, and Agency of the Year by Advertising Age in 2014.
Of course none of this could have happened without the diverse talent roster we have in place and we are continuing to look for the best talent to join us in 2015. That’s why we continue to need drivers—people who can help move the agency further on the trajectory of success.
Description:
Following is a broad overview of the key responsibilities of the SVP Account Director (they are representative and not exhaustive). The expectation is that this business leader will use proven judgment and management skills to handle responsibilities and deliver the annual scope-of-work with excellence:
• Partner with EVP on management and drive long-term planning of the account.
• Manage the day-to-day business on the account and be the primary interface with senior clients.
• Collaborate and partner w/ the Creative Directors and help supervise creative development.
• Actively partner w/ the Strategic Planner and participate in strategic discussions/briefings.
• Manage the Account Team through inspirational and hands-on leadership --- providing active mentoring and guidance to junior staff on the business.
• Partner with the VP/Account Directors on leading integration and communication with partner agencies (both WPP and non-WPP).
• Work with EVP in tracking time reporting and P/L, and importantly, prepare and lead quarterly financial reconciliations.
• Participate in preparation and/or presentation of Grey Management Briefings, as appropriate.
• Oversee development and participation in new client orientations.
• Attend relevant Client meetings/presentations.
• Manage and attend relevant internal meetings (e.g: creative reviews, account gmt. status meetings, etc).
• Assist with New Business
• Lead both digital and traditional initiatives
• Supervise the VP/Account Directors’ management of production
◦ Attend pre-production meetings (and be available for shoots, if required/requested by client…typically attended/handled by the VP/Account Director level)
◦ Maintain involvement post-production process, including review rough cuts, client approvals, etc.
• Qualitative research:
◦ Oversee qualitative stimuli preparation, attend qualitative research, participate in debriefs
◦ Partner w/ Strategic Planner on ensuring correct and meaningful input/output
• Quantitative research:
◦ Supervise material preparation for research; participate in debriefs
• Agency Summit/Annual Meeting:
◦ Develop agenda with Client
◦ Lead development of Agency presentation materials (e.g: competitive review, client specific requests)
• Attendance at core team dinners, brainstormings, strategic discussions, etc., as appropriate
• All other traditional misc. account management responsibilities pertaining to administration of the account
Qualifications
Requirements:
• Bachelor’s Degree in Marketing or related degree
• 15+ years of experience in advertising
• 6+ years experience in an Advertising Agency
• CPG experience a plus
• Experience dealing with top tier brand counterparts
• Experience with both digital and traditional campaigns
• Experience with leading Strategic development
Desired Traits:
Confident and strong (presents/upholds agency POV, while navigating client requests), enthusiastic, proactive, collaborative, cool-under-pressure. Grey Group is an equal opportunity employer.