This job has expired, please see additional jobs below
Marketing Specialist
Pearson
Ontario North York, , Canada
Job Details - this job has expired, please see similar jobs below
Description
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Summary
The Marketing Specialist is responsible for providing world-class marketing services for prospective and existing Academic Partners. The MS may develop or work with various internal/external teams to identify, manage, and deliver services such as: the design and deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The MS utilizes their strong marketing and communications skills & services to optimize partner relationships to exceed results. The MS may be allocated to focus on a particular component of the marketing life cycle and or service.
General Responsibilities
• Provides World Class Marketing Client Service Management by creating synergies with internal teams and Academic Partners which empowers the business to exceed objectives.
• Works on the planning, implementation, development and or servicing of new marketing ideas for Academic Partners & internal teams.
• Supports communications projects for various components of the marketing life cycle or services.
• Participates in the development, execution and/or servicing of marketing objectives.
• Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports.
• Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives.
• Creates buy in from multiple constituents in a collaborative cross-functional environment.
Qualifications
• 4-year degree from an accredited institution in Marketing, Business Administration, or related field OR appropriate combination of education and significant experience
• Minimum of three years experience in Marketing Account Management or Services
◦ Experience analyzing and developing marketing content, communications, and visual strategies that support the brand
◦ Experience working within and maintaining client identity standards across channels
◦ Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound emails, etc.
◦ Coordinating the development & deployment of marketing collateral
◦ Experience work with and supporting internal/external marketing services ranging from; digital media, consumer insights, messaging, creative, account management, analytics, and identify management
• Experience with collecting, reviewing, and reporting on marketing KPIs and media campaigns