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Associate Manager, Media Buying and Audience Development
Hearst Magazines
New York, NY, United States
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Associate Manager, Hearst Magazines Digital Media/Media Buying and Audience Development
As the Associate Manager, Media Buying/Audience Development, you will be working within the Audience and Partnerships Team across some of the top magazine brands in the industry including: Car and Driver, Country Living, Cosmopolitan, Elle, Elle Décor, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Marie Claire, Redbook, Popular Mechanics, Road and Track, Seventeen, Town and Country, Veranda, and Woman’s Day.
Job Description:
Your responsibilities will include but not be restricted to:
• Creating marketing campaigns on social media platforms including Facebook, Instagram, Pinterest, Twitter, and YouTube
• Optimizing marketing campaigns on a daily basis by conducting analysis and research into content performance
• Understanding and reporting on the latest trends in customer acquisition
• Providing recaps and insights into the performance of content marketing campaigns that tell the story and provide insights into future performance
• An understanding of publisher KPIs and how to marry those with client KPIs and speak confidently about the two
Requirements:
• Understanding of web analytical and audience metrics with at least 2-3 years of working experience
• Knowledge of media buying and differences between CPC and CPM campaigns
• Experience with Facebook Power Editor/Ads Manager and Google Adwords
• Effective communication and presentation skills
• Strong project management skills
• Experience at an agency a plus
• Experience at a media or content company/publisher a plus
• Strong and demonstrable writing and editing skills