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Senior Manager Brand Marketing
Paramount Pictures
Hollywood, CA, United States
Job Details - this job has expired, please see similar jobs below
Overview and Responsibilities
This position is responsible for managing day-to-day execution and communication of brand marketing strategies for New Release within the Paramount Home Media Distribution.
Responsibilities to include, but not limited to:
• Develops physical and digital product strategy and release plans, including input on all campaign materials to ensure strategic consistency
• Co-leads with Executive Director in brainstorming, development, presentation and execution of marketing plans
• Manages product and promotion budgets and P&L to meet and exceed corporate objectives
• Gathers market research data to determine product launch date and define the positioning (target, key communication points) for each release and re-promote
• Works with media team in recommending TV spot allocation on new release titles
• Collaborates with Retail Marketing and Sales to secure product and promotion placement
• Executes timely implementation of all plans and manages delivery of key marketing assets, including internal and external processes and approvals
• When applicable, manages execution of partner promotions (ensures brand strategy and positioning are met and provides feedback and approvals)
• Develops all sales and trade materials to maximize product sell-in at retail
• Communicates with all cross-functional areas, including Retail Marketing, Sales, Operations, Finance, PR, Creative, Media, Interactive Marketing and Legal
• Manages and develops direct report
Basic Qualifications
• BA/BS degree in Business Administration, Film, or related field or equivalent work experience
• MBA degree in Marketing strongly preferred
• Minimum 5 years’ experience in marketing, consumer packaged goods, or account management
• Previous experience in entertainment industry; home entertainment industry preferred
• Minimum 2 years in management position
Additional Qualifications
Desired skills:
• Proven strategic and conceptual skills
• High critical thinking, analytical, reasoning and problem-solving skills
• Grasp on financial and P&L models
• Highly organized and able to handle multiple concurrent tasks effectively
• Resourceful with the ability to work independently as well as effectively on a team
• Strong attention to detail and ability to maintain confidentiality
• Knowledge of theatrical and home entertainment product
• Excellent interpersonal skills, and oral and written communication skills
• Ability to build relationships and work well with all levels of employees, including senior management
• Proficiency with MS Office Software (e.g., Excel, PowerPoint, Word), Photoshop experience a plus
Eligibility requirements:
• Interested candidates must submit a resume/CV online to be considered
• Must be willing to submit to a background investigation
• Must have unrestricted work authorization to work in the United States