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Director, Direct Marketing
Horizon Media
New York, NY, United States
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Job Summary
Build and maintain relationships based on trust across all appropriate client levels, media partners, partner agencies, and between agency departments. In addition, it is critical to provide guidance to DM Brand Strategy team in delivering industry-leading service (marketing, consumer and channel insights, channel planning, buy implementation and analysis, and account stewardship).
Main Duties and Responsibilities
• 25% - Administrative Task
◦ Manage professional team growth by instilling media principles, administering performance reviews, and guiding development of deliverables
◦ Develop internal and external processes and cadence for streamlined and timely work flow
◦ Oversee team/project management for all analytics projects (e.g. modeling) – ensuring the right parties are included (e.g. analytics, operations, client data, third party)
◦ Oversee staffing needs
• 35% - Planning Task
◦ Collaborate with Managing Director on strategic marketing approach, ensuring full team is aware of client goals (brand, activation and media partners)
◦ Ongoing investigation of new media opportunities to deliver on clients' goals
◦ Lead Brand Strategy team's understanding of client's business and uncovering of any challenges
◦ Spearhead analytics discussion and loop in appropriate decision makers when necessary
◦ Tap into HMI resources/tools and collaborate with partner agencies to offer clients holistic solutions
• 40% - Client Management Task
◦ Advance the client relationship by maintaining positive rapport and champions trust
◦ Ongoing check-in to discuss business challenges and solutions
◦ Monthly/quarterly/semi-annually in person client meetings
◦ Oversee client contracts and staffing needs
Supervisory Responsibilities
Overseeing all members of the Brand Team to ensure consistent and high quality client deliverables
• Ensure Activation Team deliverables are aligned with media strategy and that Activation teams are well versed with knowledge of the client’s business
• Manage performance reviews, coaching to maximize success, setting goals for career development
• Lead interview process for new candidates
Knowledge and Skills Required
• Minimum 10 years of experience developing strategic media recommendations
• Strong Leadership skills and experience developing a team of media professionals
• Experience in a client relationship management role
• Familiar with marketing principles and problem solving and analytics
• Proficient with Microsoft Office Suite (Excel, PowerPoint, Word)
• Excellent written and verbal communication skills
• Strong presentation skills
• Ability to discuss past work examples and personal approach toward development of such documents
• Proficiency in systems and tools related to the media planning process referenced above (i.e. media management system, billing system, competitive and targeting tools)
• Bachelor's degree
• Minimum 10 years media planning and/or account management experience, preferably Direct Marketing focused
• Minimum 6 years of supervisory experience over at least 4 team members
Physical Activity and Work Environment
None
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.