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Marketing Manager
Ubisoft
San Francisco, CA, United States
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CRM/Lifecycle Marketing Manager
Company Description
Ubisoft is composed of over 12,000 talented people located in 28 countries across the globe. With around 85% of its staff devoted to game development, Ubisoft has the 2nd largest in-house creative team in the world.
The company’s 27 different creative studios work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Ghost Recon®, Tom Clancy's Splinter Cell®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more.
With an expansive global distribution network, Ubisoft is also a company that stays in close contact with its local fans.
To learn more, please visit: http://www.ubisoftgroup.com.
Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.
Job Description
Ubisoft Entertainment, a global leader in the video games and entertainment software industry, is currently seeking a full-time CRM/Lifecycle Marketing Manager. This individual will report to the Manager of CRM Strategy and Planning and will develop, manage and execute campaigns and programs that enrich Ubisoft’s relationships with our gamers across our various brands.
What Does the Ideal Candidate Looks Like?
• Customer-focused: you design programs with the gamer at the forefront of your mind
• Data-driven and analytical: you love data! And understand how to use it to improve your strategies and campaigns
• Proven problem-solver: you bring a new perspective to the table and are focused on results
• You are an executor: you move fast and meet deadlines
Responsibilities:
• Lead customer engagement strategy, planning, optimization and measurement across assigned titles and build out customer journeys for the various aspects of the lifecycle based on attributes and play patterns of customers
• Create customer lifecycle marketing frameworks and programs to attract and retain gamers across assigned titles
• Work to both plan the strategic communication and the actual execution of the program and lifecycle frameworks, ensuring quality deliverables
• Incorporate specific tactical programs and/or content strategies in lifecycle plans to drive user engagement
• Work with internal and agency resources for planning and execution of plans and specific tactics
• Plan out needed personalization and dynamic content for all portions of the campaign across multiple channels
• Structure A/B and/or multivariate tests to optimize campaigns
• Identify industry trends and opportunities for innovation with the direct marketing space
• Be a customer advocate within Ubisoft marketing, ensuring the highest quality interactions with the customer across all lifecycle channels
• Qualifications
• Minimum 3-5 years of online marketing experience with demonstrated success in email marketing and online engagement programs
• A strong understanding of entertainment and/or video game industry a huge plus
• A strong understanding and background in marketing communication principals and best practices
• A strong understanding of digital design principals, user experience design and deliverability best practices
• A strong understanding of direct marketing and how it can be used to drive user engagement
• Experience with and understanding of web and e-mail tracking technology.
• Bachelor’s degree in a related field required, advanced degrees a plus.
• French language skills a plus.
• Additional Information
All your information will be kept confidential according to EEO guidelines.