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Creative Director
Meredith
New York, NY, United States
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Job Title
Creative Director
The Creative Director is responsible for creating impactful and high-performing branded content experiences and multi-channel campaigns for our financial and investment clients. He/she will be masterful in distilling consumer insights and client strategies and objectives into smart, holistic, breakthrough creative proposals for digital, social, rich media, email, print and emerging platforms.
This hands-on visual creative leader will partner with financial content leaders and subject matter experts in generating ideas that drive results as well as help elevate MXM’s creative status in the marketplace. S/he will inspire and cultivate positive internal and client partnerships and will present ideas with confidence and authority.
This talented creative leader will possess deep knowledge and experience in finance, investment, and insurance categories and will develop and sell in a vision for highly conceptual content experiences and campaigns. S/he will manage and oversee visual content execution and ensure stunning thumb-stopping content and design development. S/he will have an endless appetite to learn and innovate in these verticals as well as others, and will be passionate about discussing and sharing content, design, photography, video, social platform trends with teammates and clients.
The CD will be strong conceptual thinker with strong digital storytelling skills in interactive graphics, immersive experiences, and cross channel strategies. S/he will be the driver and catalyst for creativity across multi-discipline collaborations and will inspire and mentor creatives to be the smartest and best they can be.
Essential Job Functions
• Strategize: Work closely with strategy teams to develop creative that is breakthrough and on point
• Ideate: Understand and articulate a client’s brief; lead brainstorms; develop ideas with broader teams; refine ideas to the best content experiences; gain client approval
• Create: Lead and contribute to the translation of concepts and content experiences into engaging cross-channel executions
• Communicate: Lead and succeed at selling in the creative vision in client pitches
• Protect: Partner with internal and client stakeholders throughout development to ensure the creative vision is accurately executed and client expectations are always exceeded
• Optimize: Assess performance metrics of work and optimize for ultimate success
• Manage: Oversee a team of creatives, develop and manage budgets, adhere to deadlines and workflow processes
• Additional responsibilities:
◦ Participate/lead in new business and upsell presentations
◦ Personally generate convincing and relevant creative recommendations and thought leadership
◦ Develop and maintain solid client relationships
Minimum Qualifications and Job Requirements
Experience:
• 12+ years of progressive creative content/campaign experience (preferably agency side), with significant experience (and portfolio) in digital marketing, cross-channel campaigns, social media
• 5+ years of financial and investment experience and direction, as well as a demonstration of experience across a variety of verticals
• 5+ years of supervisory experience with proven track record of staff growth and development
Specific Knowledge, Skills and Abilities:
• Significant experience with current visual design standards and best practices
• Significant experience (and portfolio) with digital storytelling beyond the article
• Experience with inter-agency collaborations
• Experience with developing engaging interactive graphics, infographics, videos from concept to storyboard to final edit
• Strong understanding of storytelling and narrative devices and best practices
• Strong conceptual ability
• Experience thinking and directing “in motion:” moving imagery, animation, motion graphics, video
• Strong visual aesthetics: design, color, typography, composition
• Working knowledge of the latest design software & technologies (Photoshop, Illustrator, After Effects, InDesign, HTML/HTML5, CSS)
• Ability to concept, design, prototype with little support if needed
• Ability to translate ideas into compelling client presentations using PowerPoint and Keynote
• Ability to relate to people and effectively communicate across disciplines
• Dynamic, persuasive presenter with experience in and comfortable in speaking publically
• Ability to work in a fast paced, highly collaborative environment
• Strong proven capability & track record in leading “cutting edge” content experiences and strong knowledge in latest trends, players and emerging platforms and technologies
• A love of being a student of this fast-paced world every day
• Must exemplify MXM’s values
% Travel Required (Approximate): 30%