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Product Marketing Manager
Blackboard Inc.
Phoenix, AZ, United States
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Product Marketing Manager– Blackboard Transact
Phoenix, AZ
Blackboard helps shape the future of education by delivering technology and services solutions that transform the learning experience. We continually innovate to better enable educators, parents, and learners of all types to teach, learn, connect, and communicate whenever they want and wherever they are. We partner with educational institutions globally in the higher education, K-12, and professional education markets to improve the education experience both inside and outside the classroom by facilitating access to information, enabling stronger student engagement and collaboration, enhancing communication, and supporting student safety, success, and institutional effectiveness. Most importantly, we help every student achieve their full potential through access to lifelong learning.
Blackboard Transact™ helps increase student engagement through innovative technologies that enhance the campus experience. With integrated systems and a single campus ID—card, mobile, or biometric—provide your students with a frictionless engagement experience which includes cashless transactions on and off campus for dining, retail and bookstores; secure access to facilities; as well as financial aid and tuition payments.
POSITION RESPONSIBILITIES
The ideal candidate will understand our products, prospect and client needs, market opportunities, and competitive threats and positioning, and apply this knowledge to build excitement that drives Blackboard Transact sales. The Product Marketing Manager takes an active role in client needs definition, messaging, and informs marketing programs to create awareness, drive lead generation, and enable relevant sales teams.
The Product Marketing Manager contributes to a messaging framework and solutions messaging, develops and understands the buyer’s journey and aligns effective content to it, coordinates with internal teams for sales enablement and sales tools and helps to manage the market readiness launch process. Essential to this position is the ability to guide and work effectively with cross-functional teams, and the ability to effectively communicate both internally and externally. You’ll collaborate closely with field marketing, Product Management, Product Development, and other members of the extended team.
The Product Marketing Manager will be responsible for:
• Developing an in-depth understanding of the Blackboard Transact solutions’ target market, personas needs and pains, and associated buyer journey aligned with content.
• Collaborating across multiple departments to deliver market-ready solutions designed to inform and drive market and field activities.
• Defining solution positioning and messaging, including identification of client and prospect needs, and competitive differentiators.
• Working with the field marketing team to communicate Blackboard’s proposition to appropriate personas for customers and prospects.
• Managing and developing the creation of effective sales tools and content assets including collateral, videos, white papers, case studies, and more.
• Creating and managing a client communication platform including Product Bulletins, client-facing webinars, and newsletter(s).
• Being a reliable, thoughtful, effective voice for strategies and tactics to support the sales of portfolio solutions.
PROFESSIONAL QUALIFICATIONS
• 3-5 years of applicable B2B experience in the Education or Technology industry.
• Minimum of Bachelor’s degree and marketing experience required.
• Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Blackboard and across external partners.
• Outstanding project management and coordination skills with ability to track multiple simultaneous projects and deliverables.
• Ability to translate client needs into business requirements and software features into client benefits.
• Ability to work and thrive in a fast-paced, cross-functional environment.
• Idea-driven and creative, and can articulate ideas in a collaborative and fast-paced environment.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, color, religion, sex, national original, age, religion, disability, marital status, sexual orientation, gender identity or expression, military/veteran status, or any other protected factor.
Location/Division: Phoenix, AZ, USA Job Requisition: BB-1444