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Manager, Digital Engagement & UX
Condé Nast
New York, NY, United States
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Why is the Digital Marketing Manager, Engagement and UX important?
The Manager is a critical member of the New Yorker Consumer Marketing team responsible for defining and driving our multichannel marketing strategy across a variety of platforms and media channels. This role is charged with driving the engagement of digital audiences and reducing transaction friction. Highly engaged consumers have been and will continue to be the cornerstone of our successful media brands – regardless of platform. The Manager will play a key role in growing and monetizing our digital audience through data-driven test-and-learn approach and optimizing user experience. As a creative multichannel marketer with a strong understanding of data analytics the Manager will manage and execute initiatives across a number of internal and external teams. The Manager will report to the Associate Director of The New Yorker Consumer Marketing.
The Position:
The Manager is responsible for driving the engagement, both pre- and post-purchase, of visitors to newyorker.com. Additionally, the Manager will work to reduce transaction friction and page abandons by researching and recommending tests for an optimized user experience. A successful candidate will be a strong partner for editorial, audience development, product, and technology teams, focusing on priorities and optimizations to maximize ROI and user experience.
The Manager will:
• Develop strategies and tactics for driving long-lasting customer relationships and reducing customer churn
• Own execution of UX and order page testing from conception to launch and analysis.
• Assume project manager role for large scale, cross-department projects to assure timely implementation
• Forecast, measure and report on results of marketing efforts assessing results against relevant KPIs/goal.
• Drive engagement and revenue through analytics-based segmentation of consumer messaging
• Create, execute, and continually optimize a data-backed testing plan for marketing and re-marketing tactics based on a consumer’s behavior or audience segment
• Evaluate end-to-end customer experience across multiple channels (mobile, web, social, and strategic partners) and turn learnings into actionable next steps to quickly pivot to ensure that departmental goals are met
• Identify and act on new technologies and payment methods, and keep abreast of customer behavior and preferences for online ordering and interaction.
• Collaborate with brand leads to maintain a consistent brand voice and messaging
Skill set:
• Minimum of 2 years of digital marketing experience in publishing, advertising, and/or retail organization with an understanding of driving engagement and consumer revenue.
• Agile and fluid digital marketer with an ability to work with editorial and digital product teams to develop brand relevant marketing initiatives and engage customers in all sections of purchase/engagement funnel
• An innate desire to seek out, understand and evaluate emerging technologies and payment methods and then provide thought leadership and perspective for adoption where appropriate
• Analytically and data driven with a keen creative sensibility.
• Deep understanding of social media and digital marketing best practices.
• Familiar with digital marketing tools, such as DoubleClick For Publishers, as well as testing tools, such as UserTesting.com, Optimizely, and ClickTale.
• Have a strong working knowledge of analytic tools such as Google Analytics, Omniture, Adobe Audience Manager, Parse.ly, and similar tools.
• Stay abreast of digital marketing activities of other organizations and develop actionable insights