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Manager 2, Marketing
Comcast
Norcross, GA, United States
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Job Summary:
Responsible for executing marketing efforts to gain new customers and
maintain current subscriber base. Plans and develops print and online
marketing outreach programs. Analyzes subscriber response to online and
print marketing programs. Serves as Marketing contact for employees and
outside vendors. Deploys and measures effectiveness of direct mail
marketing campaigns. Tracks market trends, analyzes results, and draws
conclusions about performance in order to recommend improvements to
marketing strategies and tactics. Develops financial and operational
objectives. Ensures operational plans are aligned with business
objectives. Contributes to functional strategy development. Has a
greater degree of impact on business results, and typically manages one
or more groups of professional employees.
Core Responsibilities:
• Manages Marketing expenses in order to ensure that they are within
budget parameters.
• Manages local promotions, events marketing, and coordinates with
Direct Sales staff.
• Consults with Marketing/Sales to identify, define, size, and
prioritize strategic analytics opportunities.
• Gathers and communicates marketing campaign information and customer
feedback in order to promote a common understanding of marketing
campaigns, changes, and issues.
• Oversees the development and maintenance of the demographic and other
market data as needed in order to support Marketing goals.
• Works to engage stakeholders in both the development and launch of
marketing plans.
• Translates business needs into analysis designs providing insight,
knowledge, and understanding of customers, products, and industries.
• Maintains and improves ongoing Marketing programs, analyses, and
reports.
• Develops new ideas and communicates potential uses for analytics
across the business.
• Consistent exercise of independent judgment and discretion in matters
of significance.
• Regular, consistent and punctual attendance. Must be able to work
nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• Bachelors Degree or Equivalent
• Generally requires 8-11 years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer