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Enrolment Advisor
Pearson
Harlow, , United Kingdom
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Description
Role: Enrolment Advisor (EA)
Division: University Partnerships, Higher Education Services
Team: Student Recruitment Services
Reports to: Head of Student Recruitment
Hours: 37.5 hrs per week
Overview
This is an outstanding opportunity to be part of an innovative new online learning service that Pearson has launched in the UK. Working in partnership with some of the most prestigious Russell Group universities, the division provides online learning services including marketing, student recruitment, course content development, training and on-going student support.
The role
The EA’s will be responsible for recruiting students to a specific course(s) for a dedicated client university. Their role combines elements of both inside sales and university admissions process management. Working with generated leads, the EA will be responsible for assessing each prospective students’ suitability for their chosen course and utilizing phone, email and online tools to manage them through the sales funnel to registration. The EAs will use Salesforce and an integrated telephony systems to ensure that all prospective students enjoy an outstanding customer experience, tailored to the specifications of each client university.
The candidate
The successful candidate will be highly organized, enjoy paying attention to detail and working in a fast paced, commercially focused environment. They will demonstrate a great customer service ethos, be an effective team player and be keen to drive their own success.
Responsibilities
Specific duties and responsibilities include, but are not limited to, the following. Other duties and responsibilities may be assigned.
Sales funnel management activity
• Nurture and monitor all prospective students through the sales funnel from lead to registration.
• Communicate with prospective students via phone, emails, and online engagement tools.
• Provide prospective students with detailed course information and help them explore the suitability of the programme to support their personal goals.
• Guide prospective students through the admissions process and keep them updated on their progress.
• Utilize database tools to efficiently track each interaction and the progress of their prospective students.
• Participate in the development of nurture strategies to re-engage leads and prospects that have become inactive.
• Participate in the creation and management of the student recruitment team’s comms repository
• Update data base system to reflect current/upcoming term information (email templates, enrolment periods, filters, etc.)
Team work
• Actively participate in weekly meetings to discuss performance data, prospective applicant concerns, and creative solutions to enhance team performance.
• Actively participate in peer mentoring and support activities to drive superior team and individual performance.
KPIs
• Achieve agreed leads to registration targets for allocated courses.
• Achieve daily efficiency metrics pertaining to contact rates and volume, engagement levels, speed to conversion and other appropriate KPIs.
• Achieve customer service quality KPIs in accordance with Pearson and the client university’s specifications.
Reporting
• Play an active role in the insight gathering process including feedback from prospective students.
• Utilize Salesforce and the telephony system to generated data to provide weekly performance analysis.
Personal specification
Criteria
Essential: E
Desirable: D
Tested by:
Qualifications/training
Educated to degree level or equivalent professional qualifications
D
CV, interview
Skills, knowledge and experience
AT least two years’ experience in either of the following:
• Student recruitment/education liaison/sales or admission experience working in an education sector.
or
• Inside sales for a professional services, training, recruitment or similar product line.
E
CV, interview
Experience of providing individual customer focused service.
E
CV, interview, exercise.
Knowledge of the UK Higher Education sector.
D
CV, interview
Experience using a customer data management system and/or telephony system.
E
CV, interview
Experience of basic data analysis and evaluating activities
E
CV, interview
Excellent oral and written communication skills
E
CV, interview, exercise.
Personal qualities
Ability to work independently and as a committed team member
E
CV, interview, exercise.
Ability to problem solve under time pressure
E
Interview, exercise
Proven organisational and time management skills
E
CV, Interview
Ability to work to tight deadlines and under pressure
E
CV, interview, exercise
Excellent attention to detail
E
CV, interview, exercise
Strong customer service ethos
E
CV, interview, exercise
Behaviors
Displays high level of personal responsibility for own work
E
CV, interview
Displays strong work ethic and high level of personal responsibility
E
CV, interview
Circumstances
Willingness to work flexible hours
E
Interview
Qualifications
Bachelors Degree or equivalent professional qualification.