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Email Production Specialist
Warner Music Group
Nashville, TN, United States
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Job Description:
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
Department Description:
The Digital Operations team within Warner Music Artist Services functions as a centralized shared services bureau responsible for the development, application, management and optimization of technology, marketing, operations and non-recorded music rights (merchandising, ticketing, subscriptions, e-commerce) that turns label and artist goals into “must-have” opportunities for fans.
High Level Job Description:
The Email Production Specialist produces and executes email campaigns for Warner Music Group’s labels, primarily Warner Music Nashville and its roster of artists. The Email Production Specialist is a multi-tasking self-starter with strong technical email production, project management, analytical, and communication skills. The Email Production Specialist works with a diverse group of individuals, including project managers, digital marketers, ecommerce managers, campaign managers, creative designers, and web developers.
Detailed Job Description/ Responsibilities:
• Build, QA, and deploy approximately 25 email campaigns per week for various artists/brands.
• Maintain subscriber/purchaser data, imports, and segmentation using a combination of tools and databases.
• Set up, configure, and manage marketing automation campaigns.
• Stay up to date with software, hardware, and email client spaces to adapt responsive templates and emails accordingly.
• Execute a high-volume, high-quality workload for high-profile brands in a fast-pace, dynamic and creative environment.
• Escalate issues impacting production cycle dependencies and deadlines.
• Facilitate production calls to plan and prioritize requests and adjust course if business requires.
• Act as the subject matter expert on email campaign operations – distribute, create, communicate and apply best practices and learnings to continually improve results.
• Suggest operational and workflow improvements to constantly improve in house production process.
• Work with stakeholders to compile relevant content and assets while managing expectations and production schedules.
• Work with Digital Marketers and Campaign Managers to build and manage artists’ email editorial calendar.
• Implement testing strategies, such as A/B testing, to optimize campaigns and programs.
• Follow quality assurance plans and protocol to ensure flawless execution and deployment.
Special Requirements/Preferences:
• Must have technical email production experience and proficient knowledge of CSS, HTML, Excel, responsive email design and Dreamweaver.
• Resourceful problem-solver who quickly gathers information and is comfortable with new technologies and concepts.
• Strong knowledge of, and direct experience with enterprise-level Email Service Providers and CRM platforms (Salesforce Marketing Cloud/Exact Target a plus).
• Understanding of email marketing concepts, metrics, tools, technology, KPIs and industry best practices, such as deliverability and sender reputation.
• Working knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.).
• Ability to thrive and meet aggressive goals and timelines in a fast-paced high-volume, and ever-changing environment.
• Must be a results-oriented and highly motivated self-starter who can work independently to manage and prioritize multiple projects simultaneously.
• Strong verbal and written communication skills.
• Excellent organizational skills and a very strong attention for detail.
• Deep love of music, pop culture and understanding of the “fan” mentality.
• Knowledge of Salesforce Marketing Cloud AMPscript is a plus.
• 3+ years experience in email marketing production, preferably in conjunction with project, account or CRM management.
Education Required:
• BA/BS degree preferred, concentration in marketing desired.
Our Company is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national Origin, alienage or citizenship, disability, marital status, familial status, military or veteran status, or any other legal recognized protected basis under federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws and the Company complies with all applicable reasonable accommodation requirements which such laws may require. Accordingly, please inform the Company’s Human Resources representative if you need an accommodation in order for you to complete any employment application-related forms or otherwise to participate in the application or selection process for the position for which you are applying. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity and will enable applicants to participate in the application and selection process and for employees to perform the essential functions of their jobs without imposing undue hardship on our Company. The Company also will make reasonable accommodations to an applicants or employee’s religious beliefs and practices as may be required by law, unless an undue hardship would result.
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