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News Content Strategist - Sr. Editor
Gannett
Appleton, WI, United States
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News Content Strategist – Sr. Editor
Wisconsin Media, part of the USA Today Network, has position available for a high-level editor who acts as one of the primary external voices to connect the public with the news organization. Plans and executes engagement opportunities to maximize community impact and story resonance in print, digital, community event and social media settings. Should possess expertise in social media, marketing and events planning. Connects content with creative ways to generate community interaction both virtually and through events. Works as a liaison with peers in advertising and marketing on content strategies, and executes collaborative initiatives between departments working on behalf of the newsroom in a project management role.
JOB DETAILS
• This job is made for someone who loves to share a good story and revels in the opportunity to bring people together -- whether it be serious, fun or to celebrate accomplishments. The gathering place, on social media or the city square, doesn’t matter as much as the chance to make meaningful connections with USA TODAY NETWORK-Wisconsin readers and communities.
• The content strategist must have deep knowledge and skill on social media. The focus is on finding the right fit and approaches to share the work of journalists who cover a wide range of topics. Over the course of a day it might be the best BBQ to bring to a Packers tailgate party, the best way to get your kids off to school in the morning or sharing breaking news about a car crash.
• Likewise, our organization hosts and partners in a diverse range of events, from town halls on teen suicides and college affordability to spending an evening playfully talking about the Green Bay Packers. Over the past year, we’ve sponsored a subscriber concert series, held topical discussions in art museums, hosted mobile food pantries and screened Wisconsin-based films in local movie houses. The strategist must be able to help create a vision as well as help carry out the detailed work of holding a successful event. It also includes going on camera or stepping in front of the microphone to represent the network.
• Since the strategist will work with editors and journalists in 10 sites and across all departments, she/he must be a natural collaborator and team player who can work well with others and work independently to complete assignments.
• This strategist will work as part of the news leadership team and work closely with editors on strategies and execution of sharing content on social media and network events.
• This strategist must have experience and success as a project manager, and he or she must also be ready to take risks and be ready to brainstorm new ideas for product development across all platforms.
KNOWLEDGE AND SKILLS
• Advanced knowledge of social media and customer feedback tools, including how to respond and engage customers on digital platforms in the public space.
• Deep understanding of and curiosity about competition for our customers' time and money.
• Ability to build coalitions around evolving needs.
• Self-motivation and self-direction.
• Industry knowledge.
• Effective communicator; able to get along with diverse personalities.
• Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.
• Knows how to use time efficiently in a 24-hour news environment.
• Works collaboratively within a cross-functional environment.
• Embraces peer-to-peer training, as both a teacher and student.
• Applies innovative, creative thinking to support the company’s goals.
• Writing, spelling, grammar, AP and local style.
• Command of media law and Principles of Ethical Conduct.
TYPICAL JOB DUTIES
• Plans and executes engagement opportunities based on metrics to build value for key audiences. Works closely with the customer experience director, community editor and other staff members to create these engagements, which will range from small, everyday happenings to large annual events. 40%
• Serves as one of the primary public-facing representatives of the news organization; acts as the primary liaison to outside marketing groups. Organizes promotions and serves as the leading source of marketing ideas from the newsroom, coaching fellow journalists on ways to more effectively market themselves, their work and the overall brand of the local news organization. 20%
• Collaborates with newsrooms, and advertising and marketing departments where appropriate, on social media strategies throughout the Wisconsin network. 20%
• Collaborates with local advertising and marketing personnel to ensure maximum audience and revenue returns from events. 10%
• Understands the makeup of fan bases and strives to make the community a better place by identifying important problems and driving solutions with newsroom resources. Places the newsroom at the center of important debates and discussions in the community. 10%
• Collaborates to design individualize and team engagement plans.
• Coaches fellow journalists to more effectively interact with the public.
• Provides great customer service, helping readers find answers and solutions.
USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you’ll have the luxury of living in a community you love while making a national impact.
Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.
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