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Regional Digital Sales Manager
CBS
Chicago, IL, United States
Job Details - this job has expired, please see similar jobs below
ABOUT US:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
DESCRIPTION:
The Regional Digital Sales Manager will work closely with CBS Owned & Operated Television Stations’ Digital Sales Managers and leadership teams to develop custom, forward-thinking integrated campaigns and sales solutions to maximize revenue against digital properties, products and services.
PRIMARY ACCOUNTABILITIES:
The Regional Digital Sales Manager will assist and support the stations in the strategy and execution of digital media campaigns to achieve local sales goals.
Responsibilities include:
• Assist CBS Television Stations sales and marketing teams in developing integrated media campaigns
• Assist local stations as point-of-contact for local digital RFPs and opportunities that include:
• Multi-market/National opportunities
• Pre and Post sales management
• Significant single-market budgets ($25k+)
• New business/CBS360 Clients
• Require an in-depth knowledge of the digital media space
• Function as a digital marketing expert for the CBS Local Digital Media portfolio of assets
• Lead/attend client or agency presentations as needed
• Assist local Digital Sales Managers with mitigating revenue at-risk
• Assist in digital training and onboarding of new employees
• Work with CBS Local / CBS Television research teams to maintain accurate online media kits
• Assist in prospecting of new clients
• Advise local teams on order-entry for intricate digital campaigns
• Coordinate special requests, contest pages, approvals, etc. with CBS Local corporate digital team
• Assist in the review and evaluation of new digital partnerships, products and services
QUALIFICATIONS:
• Knowledge of the online & traditional media business
• Excellent sales skills including the ability to handle multiple projects at once
• Good organizational and time management skills, strong analytical and problem solving skills
• Excellent listening and presentation skills
• Team oriented
• Highly proficient in PowerPoint and Excel
• Understanding of Wide Orbit, DFP, Google Analytics, Adobe Analytics, comScore, Scarborough, Adobe Creative Suite CS, and other web related applications a plus
MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS:
• Minimum 3-5 years of experience in advertising/media field. Traditional media experience (especially TV) is a plus
• BS / BA degree required
• Dedicated and driven work ethic, excellent writing skills, and outstanding computer skills
EEO STATEMENT:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled