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Digital Media Planner
Mullen
New York, NY, United States
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We are seeking a Digital Media Planner to join our thriving NYC Mediahub team.
The Digital Media Planner will be the day-to-day steward for an assigned client(s), including accurate budget control and flow of media activity. The person in this role will be required to maintain a strong knowledge of the clients' business to deliver against their needs and objectives.
Responsibilities include, but are not limited to:
-Display a mastery of media fundamentals, including experience and interest across both digital, social, and mobile
-Supervise, mentor and grow Assistant Planners reporting to this person
-Demonstrate ability to integrate and work cross functionally with teams including creative, social, account, production, etc., playing the 'connector' on media-related projects
-Gather and analyze appropriate research to provide sound and strategic consumer insight driven media recommendations (Across both digital and traditional media)
-Show a keen interest in and knowledge of emerging trends across the media landscape.
-Ensure proper planning and execution of media plans by monitoring buys/schedules.
-Demonstrate proficiency with industry systems/tools (Kantar, comScore, DoubleClick, etc)
-Build trustworthy relationships internally, with agency partners and with clients and appropriately respond to client needs.
-Candidate must be knowledgeable about the planning process and have direct response/branding experience.
-Online media trafficking experience required.
Requirements
Four-year degree is required.
Minimum of 15 months planning experience
You must be eligible to work in the United States to be considered for this role.
We are an eoe and do not discriminate against applicants due to race, ethnicity, gender, religion, national origin, veteran status or on the basis of disability.