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Director Digital Media
AEG
Los Angeles, CA, United States
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AEG is the world’s leading sports and live entertainment company. AEG Global Partnerships supports each of AEG’s divisions through worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Using its network of more than 120 venues, and powerful sports and music brands, AEG Global Partnerships delivers corporate brand partners the largest sports and live music marketing network in the world and is unmatched in its ability to offer partners turnkey platforms that make it easy for sponsors to activate campaigns across multiple venues, geographies and marketing channels.
The Director Digital Media is responsible for the execution of strategic Global Partnerships social media initiatives, including developing and managing viral marketing campaigns, creating and supervising social channels, creating user-generated content and integrating social media into the overall Global Partnerships business strategy and execution. The person in this role will have a strong understanding of social media trends and their impact on partnership ROI. This person will have experience in developing successfully social media campaigns for multiple brands simultaneously.
Essential Duties:
•Create and execute digital media campaigns for new and existing partners that will leverage multiple Global Partnership assets.
•Create, design, and execute multi-platform interactive sponsorships.
•Support AEG Global Partnerships by creating and producing engaging digital content resulting in creative monetization opportunities.
•Evaluate, measure, and communicate the performance of digital efforts by category across the AEG platform of assets.
•Source and manage relationships with strategic partners, social media agencies and social monitoring platforms to support, cross-promote and develop operational and commercial opportunities.
•History of successful development and packaging of branded digital content for sale, preferably as part of a larger offering mixed with traditional media.
•Strong relationships with both digital media agencies and internal marketing teams that place a premium on digital storytelling (LA focus preferred)
•Experience creating, strategizing and buying digital and social activations
•Passion for and understanding of the digital space, who has a finger on the pulse of social platform development, user behavior (for 14-34 demo), and innovative technology integration.
•Experience in evaluating and reporting on digital media campaigns
•Experience with publisher ad networks, data management platforms, ad-servers, cross segment reporting, and comScore strongly preferred.
Required Qualifications:
•A minimum education level of: Bachelor’s Degree in Business, Marketing, Communication, or a related area
•Years of related work experience: 7 years of media planning and buying experience including digital and social media
•History of successful development and packaging of branded digital content for sale, preferably as part of a larger offering mixed with traditional media
•Experience with a variety of social media platforms.
•Strong business acumen and strategic orientation
•Familiar with digital and social media platforms and curating content
•Exceptional communication skills, clear, concise and professional representation is expected
•Experience in media relations and managing agencies
•Experience with all aspects of multi-channel marketing software, preferably Salesforce Marketing Cloud
•Experience with CRM, preferably MS Dynamics
•Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint); and ability to learn all required business systems
•Strong analytical capability
•Digital agency experience preferred
AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside his/her normal description.