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Junior Audience Analyst Associate
Dow Jones
New York, NY, United States
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Job Description:
The Wall Street Journal is looking for a junior analyst to help deliver critical digital insights and analysis to a global newsroom. This person will tell compelling stories with data, present insights to senior editors and help guide strategy across content areas and multiple ongoing projects.
The role provides daily research support to the Audience Development and Analytics teams. Responsibilities include collecting, cleaning and analyzing large datasets, communicating results using data visualization, creating dashboards, monitoring key performance indicators, and measuring emerging media metrics.
You will be joining a growing Audience team that is focused on advancing quality journalism in an evolving digital landscape.
The Audience Analyst Associate will:
• Manage, organize, and present data in a clear, concise and actionable format
• Develop reporting and analysis that reflects key performance indicators using third-party and proprietary data analytics tools
• Provide quick responses to ad-hoc data queries from editors and reporters, and translate results into actionable insights
• Track social analytics and off-platform metrics
• Teach editors and reporters how to use tools and think about data
• Use data expertise to informnews and coverage decisions
• Assist on major data projects
• Produce daily, weekly, monthly, and quarterly newsroom reports relating to outcomes based on the data analysis for various audiences
• Identify and resolve issues with the data
Skills and Qualifications:
• 1+ years of hands-on experience in related field
• Basic knowledge of data analytics tools preferred, including Omniture or Google Analytics, Parse.ly or Chartbeat
• Microsoft Office skills (Excel, including Report Builder, charting and analysis of large data sets; PowerPoint; Word, etc.)
• Data visualization skills
• Basic conceptual understanding of SQL; experience with SQL a plus
• Flexible and able to manage multiple assignments in a dynamic environment
• Editorial/journalism background preferred; experience with social analytics
Applications should include a cover letter and resume.
Buzzwords
to inform news and coverage decisions
deepening engagement
Collect, clean and analyze large datasets
Present data driven insights to key stakeholders using data visualization and dashboards
Telling compelling stories with data
Communicate results (“tell a story”) from data to have an impact
Determine appropriates tools
become more creative with new products and storytelling techniques, and to better serve our consumer and professional readers.
Build out our newsroom audience team to substantially extend our reader insight and measure our performance.
Company
The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones, a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
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