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Sr. Director, Subscription Video Services
A+E Networks
New York, NY, United States
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Job Description
A+E Networks is seeking an analytical thinker to lead strategy, planning and operations for its direct-to-consumer subscription video services (History Vault & Lifetime Movie Club). The Sr. Director will drive bottom line growth by working with the product and tech teams, and units throughout the company to refine the content strategy, accelerate subscriber acquisition, improve retention and enhance the subscriber experience across all touchpoints.
• Develop long-term business plan for each service
• Align efforts across Product, Customer Acquisition, Subscriber Retention, Customer Service, Programming, Research, Tech, CRM and Finance teams
• Enhance subscriber experience across all consumer touch points including web, app, email, and customer service
• Review current and lapsed subscriber usage and survey data to evaluate content pipeline
• Partner with Programming, Scheduling and Legal & Business Affairs to acquire new content
• Refine audience targets and positioning to clarify the value proposition and improve conversation rates throughout the acquisition funnel
• Unify strategy between owned platforms and syndicated platforms
• Accelerate A/B testing, cohort analysis, and other analytic efforts to reduce churn and drive engagement
• Explore opportunities for additional International expansion
Qualification Requirements
• Track record of delivering material growth in a direct-to-consumer online subscription business
• Data-driven decision maker, with relentless focus on “moving the needle” for SVOD KPIs (Subscriber growth, conversion rate, churn/retention, satisfaction/NPS, Customer Lifetime Value, etc.) at each stage of the customer lifecycle
• Experience in the online video space, spanning web, mobile and connected device platforms