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Promotions Producer
Meredith
Springfield, MA, United States
Job Details - this job has expired, please see similar jobs below
Job TitlePromotions Producer
I. Job Summary | Major goals and objectives.
The Promotion Producer handles topicals, image promos and a wide variety of marketing initiatives on all platforms – TV, web, mobile, and social. This individual must have a strong grasp of both content and emotional marketing. The role requires writing, daily editing, log work, media placement, as well as collaboration with sales, digital and news teams. Must be proficient in non-linear editing, news promotional scriptwriting, and videography with experience in Avid, Adobe CC and Cinema 4D software preferred. Photography prowess is a plus. Should have experience in a fast-paced, daily-deadline marketing environment, with news promotion experience strongly preferred. Must be willing to work long or unusual hours as broadcast needs require.
II. Essential Job Functions
Weight % Accountabilities, Actions and Expected Measurable Results
60% Produces, writes, shoots, edits and logs topical and image promos
20% Develops and executes marketing plans for contests and other platforms
10% Participates in station marketing efforts, including special events and initiatives
10% Other special projects as assigned by management
100%
III. Minimum Qualifications and Job Requirements | All must be met to be considered.
Education:
College degree or related work experience required.
Experience:
Minimum one year experience in broadcast promotion environment, with experience in daily news operation strongly preferred.
Specific Knowledge, Skills and Abilities:
Strong writing skills.
Strong editing skills.
Strong videography skills.
Strong animation/graphic design skills.
Strong understanding of multimedia production fundamentals.
Understanding of basic marketing principles and campaign creation/execution.
Understanding of broadcast operations, including production techniques and log traffic.
Extremely strong organizational skills.
Strong interpersonal collaboration and communication skills.
% Travel Required (Approximate): 5